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 Digital Marketing Is A Difference Maker
The iDeal Way To Fight Commoditization
Digital Marketing Is A Difference Maker
Decommoditizing A Commodity Through Digital Marketing
Let's face facts. The 2007 Ford F-150 XLT sitting out on your lot is the same 2007 Ford F-150 XLT
sitting on a lot across town. The same goes if your lot is stocked with Toyota Camrys, Honda Civics
or Porsche Cayennes. Once a customer has made up their mind on which car they're going to buy, they
usually have multiple dealerships from which they can buy it.
It's a harsh reality, but in many ways you are in the commodity business.
The good news is that unlike purveyors of sugar, lumber, computer chips or other common commodities,
auto dealerships have many ways in which to differentiate themselves. You do it with free coffee,
balloons for the kids, a friendly sales staff and, increasingly, with your marketing. The messages
you're sending out into the ether can paint your dealership in light that brings customer flocking
your way and shunning the guys down the street.
And, increasingly, a key differentiator for many successful dealerships is their use of digital
marketing technology to set themselves apart. They're using an intuitive and well-designed web site,
automated email technology, multimedia, video and other tools to reach out to and stay in touch with
today's tech-savvy customer. Often times, the reason one customer is buying from Dealership A instead
of Dealership B is something as simple as, "They're online credit application was easy to use and I was
able to negotiate the price via email."
It's the little things that make the difference, because the big things are all the same. Unless you're
committed to compete 100% on price and target only the price-shopping customer (you know, the one who
hassles your staff, negotiates hard and erodes your margins) looking for new ways to set yourself apart
is imperative. And into today's tech-driven world, that means going digital.
The iDeal Way To Fight Commoditization
As commoditization creeps into the industry, setting yourself apart in every way possible becomes ever
more important. The iDeal Digital Marketing System is a complete digital marketing tools and strategies
designed to set your dealership apart from the pack and help you attract, close and retain more customers
than ever before. The complete iDeal System incorporates your web site, automated email technology, video
generation, search engine marketing and optimization, inventory data integration and more into ONE package
with pieces that work together seamlessly.
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"Dealer Impact has increased our business from two cars a month, from the internet department,
to an average of 17"
Tom Zug
Kia of Des Moines
Your Dealer Impact Account Representative would like to talk to you about how Dealer Impact can help
you attract, close and retain more customers than you ever thought possible. Contact Sales at
877-334-9638 or sales@dealerimpact.com
Dealer Impact would like to welcome the following dealerships to the growing list of dealerships that
are attracting, closing and retaining more customers by using the i-Deal Marketing System from Dealer
Impact Systems.
Autex Mazda Suzuki Isuzu
Danny England
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