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 The Big Three
The Fourth Question
The Big Three
The three most important questions to ask when shopping for a digital marketing provider.
As digital marketing becomes a larger part of the way dealerships reach out to their customers, and
as dealerships rush into the digital world, it's more important than ever to partner with the right
digital marketing provider. There are dozens of factors to consider when choosing the right digital
marketing partner __ and every dealership has different needs __ but there are three that matter above
all else...
1. Do you just build websites? Or are you truly a digital marketing specialist?
Seven years ago, your digital marketing strategy and your website strategy were one in the same.
And although there are literally thousands of companies out there that could build you a decent web
site, that's just not enough anymore. Your website will likely continue to be the central piece of
your digital marketing efforts, but your site only has so much value if it's alone on the digital
marketing island.
By integrating outbound email marketing, streaming video, real-time tracking, search engine
marketing and other digital efforts into your strategy, you add value not only for web visitors,
but you take your marketing in a whole new direction. Your website is passive… it sets there
patiently waiting for someone to wander by and then it gets to tell it's story. But other digital
technologies allow you to be more aggressive… they allow you to reach out to your various audiences
in a way that is dynamic and proactive. And that's the only way to ensure that your website is
bringing you customers you wouldn't have otherwise gotten.
2. How do you work to integrate my traditional marketing efforts?
Digital marketing is never going to be 100% of your marketing strategy or budget. It's just not smart
to put all your eggs in one basket. But as digital marketing's share of your budget and attention
grows, it's necessary for it to become an active part of your overall strategy. And that means
integration. Having the same message online as you have off is not as easy as it may sound. It
requires cooperation from multiple people, departments and from your provider.
It's important that your provider is both capable of and responsive enough to keep your efforts
on the same page. The capability means that they're willing to work with you to digitize your
traditional marketing pieces (television spots, for example) and the responsiveness is an issue
because if it takes them three weeks to get things up and running, then there's no sense in getting
it up and running at all because you're already on to the next big thing.
3. Will I have to adapt to your system or will it adapt to me?
This is often one of the important questions that goes unasked by dealerships. Getting the most out
of your system means, first and foremost, using all of its features. If you are forced to adapt your
processes, other computer systems and business models just to use part of your system, then chances
are you're just going to avoid using that part. And that means you're paying for parts of your system
that you're not using. Not to mention that most of the best systems are, well, systems __ their various
tools, technologies, bells and whistles are meant to work together. And when that happens, the
whole is greater than the sum of its parts.
The Fourth Question
Ok, so if you really want to know if you're getting everything you can from your digital marketing
system, there's one more question you could ask. But be careful, most providers won't like the
answer.
How much am I going to have to baby-sit my digital marketing system?
Technology is constantly making our lives easier. But that's not always the case when it comes to
your digital marketing. Often, your digital marketing system forces you to attend to it day and night
to ensure you're maximizing your investment. But it doesn't have to be that way. Look for a "plug and
play" systems like the iDeal Digital Marketing System from Dealer Impact.
Many portions of the iDeal Digital Marketing System can be set to run automatically. It'll
automatically collect data from your customers, send them email updates, coupons and invite
them in for dealership events. They'll automatically get holiday greetings and reminders of
big sales. It's working whether you are or not.
That's the power of the iDeal Digital Marketing. Only from Dealer Impact Systems.
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"The i-Deal Digital Marketing System was responsible for helping me make TWO double sales in one
week. That's right, I sold two cars to one customer - and it happened twice!"
Andrew Scurria
Lee Edwards Mazda
Your Dealer Impact Account Representative would like to talk to you about how Dealer Impact can help
you attract, close and retain more customers than you ever thought possible. Contact Sales at
877-334-9638 or sales@dealerimpact.com
Dealer Impact would like to welcome the following dealerships to the growing list of dealerships that
are attracting, closing and retaining more customers by using the i-Deal Marketing System from Dealer
Impact Systems.
Biggers Chevrolet
Elgin, IL
Galen Boyer
Independence, MO
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