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 Wasteful Spending?
Measuring ROI: Let Us Help
Wasteful Spending?
Find out for yourself exactly where you're wasting marketing dollars.
With the advent of dozens of new technologies that are changing the marketing landscape as we know it, you've
probably had to ask yourself this question: "Am I really wasting my money with my newspaper, radio and television
advertising?"
In short, no. Your television and radio commercials are surely bringing in some number of customers to your
dealership. They're most certainly having some positive effect.
But that's really not the right question to be asking yourself. What you really want to consider is this: "Is the
way I'm currently marketing delivering maximum return on my marketing dollar?" After all, that's marketing's number
one maxim: invest your dollars where they get the greatest return.
And as we've mentioned in this space before, our experience has shown us that digital marketing methods deliver
a significantly greater ROI than do traditional methods like newspaper, radio, television and direct mail. And
why wouldn't they? They're less expensive to deliver, can be created more quickly and can still contain all of
the multimedia experience of broadcast media.
Okay... we know what you're thinking... this is exactly what you expect to read in the newsletter of a company
who specializes in digital, web-based marketing. Obviously there's something in it for us. But we urge you to
run the numbers for yourself. Make an effort to track how prospective customers find out about a special offer
or arrive at your dealership. Then simply take the number of leads that came to you via that effort (say a
television campaign) and divide that number into the cost of the marketing effort. That will tell you exactly
what each lead cost you. Run the numbers for yourself... we think you'll be surprised what you learn.
So, are you wasting money with radio and television advertising? Our experience tells us that the long answer
goes something like this: You're probably not wasting ALL the money you're spending on TV, radio and newspaper
advertising... just most of it.
What you have to ask yourself is, "Am I okay with that?"
Measuring ROI: Let Us Help
If you're struggling with determining accurate ROI for your various marketing activities, or simply don't have
the time to devote to the task, let us run the numbers for you and report back. We can also give you advice on
setting up a system to measure marketing effectiveness. Simply call your Dealer Impact Sales Representative and
they'll be happy to assist you.
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"The inventory video system is incredible! It was the single most important factor in closing a recent sale. And
it was the first time I've ever used the video system. But it won't be the last!"
Bill Griffiths
Richard Cars
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Your Dealer Impact Account Representative would like to talk to you about how Dealer Impact can help
you attract, close and retain more customers than you ever thought possible. Contact Sales at
877-334-9638 or sales@dealerimpact.com
Dealer Impact would like to welcome the following dealerships to the growing list of dealerships that
are attracting, closing and retaining more customers by using the i-Deal Marketing System from Dealer
Impact Systems.
Valley Motors
Cockeysville, MD
Feeny Chrysler Jeep Dodge
Elgin, IL
Matteson Imports
Matteson, IL
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