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 Top 5 Reasons Your Direct Marketing Should Be Digital
What is a Virtual Demo?
Top 5 Reasons Your Direct Marketing Should Be Digital
Let's face it, you do a lot of direct marketing. Postcards, calendars, surveys, special offers, thank you
cards... all in the name of improving sales and building customer relationships. And you're doing the
right thing. Well, sort of.
See technology has made it possible to do all of those things more efficiently and effectively online.
There are lots of reasons to consider moving your direct mail online, but here's the top five...
1. Save Money
Printing costs, fulfillment, graphic design, writing and postage. Putting a direct mail piece in the
hands of your customers is expensive. But when you take that direct marketing piece online many of those
costs are eliminated. There are no printing or postage costs because templates eliminate most of the
graphic design concerns and fulfillment. It's as simple as clicking a button. And don't forget that
quantity isn't an issue online - it costs virtually the same amount to send 10 e-mails as it does to
send 10,000.
2. Better Measurement
The great thing about direct marketing, in any form, is that you can measure it accurately. Unlike a
television spot or a newspaper ad, you can track response rates and tweak your message accordingly.
And when that direct marketing is online, it becomes possible to track your marketing even more
efficiently and accurately. Which links did they click on? Which section of your web site did they
link out to? How long did they spend on your site? How many times did they open the message and watch
the attached television spot? It's all possible with digital direct marketing.
3. Direct Links
When you send out a direct mail piece asking for customer response, they have to make a concerted effort
to get in touch with you. They have to pick up the phone or log on to your web site or maybe even stop
by the dealership. Compared to clicking a link in an e-mail, that's a lot of work.
4. Quick Response Times
Let's say your biggest competitor launches a surprise offer on Monday. It's scary good and could put
a serious dent in your sales for the month. If you're limited to traditional direct mail, it will
take you at least three days to get a response developed and another day or two for it to arrive in
the mail. And by that time, the damage has been done. But if your focus is online, you can have your
counter attack out to your customer base in hours. What could that save you the next time your
competitors make a big move?
5. Multimedia Content
Direct mail is static, boring and predictable. But online direct marketing can be as dynamic as you
can dream. Build in your television or radio commercials, your jingle, virtual test drives, online
appointment scheduling and more. When you take your direct marketing online, you can start a two-way
conversation with the most important people in your organization - your customers.
So build that e-mail database and get started with your digital direct marketing today!
What is a Virtual Demo?
The team here at Dealer Impact LOVES to do virtual demos of our Direct Marketing Machine and the
other components of our i-Deal Marketing System. But how does it work? Here's what you do...
STEP 1: Contact your Dealer Impact representative either by e-mail or phone and schedule a time
for your Virtual Demo.
STEP 2: Your DI Representative will send you an e-mail with a link to the Demo and then they'll
call you.
STEP 3: Sit back and watch your screen as your DI rep walks you through our complete product
offering.
It's that simple.
So what are you waiting for, click here to learn about what you've been missing.
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"The i-Deal Digital Marketing System was responsible for helping me make TWO double sales in one week.
That's right, I sold two cars to one customer - and it happened twice!"
Andrew Scurria
Lee Edwards Mazda
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Your Dealer Impact Account Representative would like to talk to you about how Dealer Impact can help you
attract, close and retain more customers than you ever thought possible. Contact Sales at 877-334-9638 or
sales@dealerimpact.com
Dealer Impact would like to welcome the following dealerships to the growing list of dealerships that
are attracting, closing and retaining more customers by using the i-Deal Marketing System from Dealer
Impact Systems.
Harold Zeigler of Kalamazoo
Kalamazoo, MI
Harold Zeigler of Grandville
Grandville, MI
Harold Zeigler of Elkhart
Elkhart, MI
Harold Zeigler of Plainwell
Plainwell, MI
Harold Zeigler of Lowell
Lowell, MI
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