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 The Website Is Dead. Long Live The Website.
Dealer Impact Presents the Digital Marketing Machine
The Website Is Dead. Long Live The Website.
In 1994, the World Wide Web launched us into the Internet age. Soon there after, auto dealerships across
the country began to put up web sites with the promise that it was going to change the way they do business
forever. And in a sense it has. But, as with most things associated with the early days of the Web
expectations were a little out of whack.
As it turns out, adding ".com" to the end of anything and everything wasn't the answer to all our business
challenges. And what we've learned is that there is no magic bullet when it comes to selling cars. The
same things that were important decades ago are still true today. Good sales people, a good product and
great marketing are what moves cars off your lot. What the Internet age has changed is that it has opened
up new avenues and methods to reach out to, and communicate with, your customers.
So you can't rely on your website to make this magic happen all by itself. The good news is you don't have
to.
Your website as you've come to know it over the past decade is dead. But the web, as a technology, is alive
and well__thriving in the tech-centric world of the 21st century. The web has crawled out of its
infancy, made its way through adolescence, and we're just now starting to get some idea of what the web
will be.
So what do we know?
Well first of all, the web has become much more than just interconnected websites. It's now the embodiment
of all things digital. The web is e-mail and streaming video and instant messaging and e-commerce and IP
telephony and a hundred other things. All of them digital. All of them web-based.
And that is a long-winded way of arriving at this single core idea: The web you've grown to know is not
the web of the next ten years.
From today on, we at Dealer Impact suggest you take a new look at all things web. Your website is a small
piece of a much larger digital marketing puzzle. Doing this will change your entire outlook on what the
web can be and what it can mean to your dealership. It's taken a decade for the promise of the web to be
fully realized. But it's becoming increasingly clear that the future is now.
Dealer Impact Presents the Digital Marketing Machine
As the marketing world becomes increasingly digital, dealerships need a single tool to help them launch,
manage and track their various digital marketing programs. To that end, Dealer Impact has designed the
Digital Marketing Machine (DMM). The DMM's easy-to-use, web-based system places a full suite of digital
marketing tools in the hands of dealerships. If you can send an email, you can launch a fully functional
multi-media campaign with the DMM.
It's the cutting edge of digital dealership marketing. And it's only available from Dealer Impact Systems.
For more information about putting the DMM to work for your dealership, contact your Dealer Impact
representative.
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"The inventory video system is incredible! It was the single most important factor in closing a recent
sale. And it was the first time I've ever used the video system. But it won't be the last!"
Your Dealer Impact Account Representative would like to talk to you about how Dealer Impact can help you
attract, close and retain more customers than you ever thought possible. Contact Sales at 877-334-9638 or
sales@dealerimpact.com
Dealer Impact would like to spotlight the following dealerships that have had great success attracting,
closing and retaining more customers by using the i-Deal Marketing System from Dealer Impact Systems.
Lee Edwards Mazda
Monroe, LA
Richard Chrysler Jeep Dodge
Saint Charles, IL
Karl Flammer Ford
Tarpon Springs, FL
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