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 Go Soft For More Sales
Hard-Hitting Tools For The Softer Sell
Go Soft For More Sales
Digital marketing and other online tools now allow consumers to buy a car without ever setting foot
on your lot or talking to a live salesman. And as hard as that might be to believe, some consumers
are just fine with that.
Warranted or not, the perception of the automotive retail business among many consumers is one of
high-pressure sales where the buyer must be on high-alert to avoid being "taken" by an aggressive
salesman. For consumers with that perception, a visit to a dealership is not the comfortable,
enjoyable experience it should be__it's a confrontation... and confrontations make
them uncomfortable.
But for that subset of consumers, a new alternative has emerged.
Internet technology and other digital marketing tools have made it possible for a prospective buyer to
shop for cars, take a virtual test drive, apply for financing, sell their trade-in, negotiate a deal
and pick out accessories from the comfort of their own home. Their only visit to the dealership is a
stress-free trip to pick up their new ride.
Conducting the entire transaction online allows the consumer to control the whole process on their
terms and at their pace. They decide how quickly to move, without worry of a
salesperson__in their view__"hassling" them. Going online also allows them to remove the
person-to-person element from the equation. They're nervous about having to think on their feet and
lack confidence about their ability to respond appropriately under what they perceive as a high-pressure
situation, but this way, they can hide behind the computer and take all the time they need to make
reasoned responses and negotiations.
This group of consumers greatly prefers this approach to the traditional model. So unless your
dealership is offering the soup-to-nuts digital experience, you may be losing sales to your competition.
To learn more about adding flexibility and nimbleness to your marketing arsenal,
contact Dealer Impact to learn more about
their i-Deal Marketing System.
Hard-Hitting Tools For The Softer Sell
The i-Deal Marketing System from Dealer Impact Systems provides a robust suite of digital marketing
tools and strategies designed to help you attract, close and retain more customers. This one-of-a-kind
system, available only from Dealer Impact, allows you to tap into the power of the soft sell with
hard-hitting digital marketing tools and communications. In addition, the high-end, more demanding
consumer will find the latest streaming video and online touch points they demand from their dealer.
It's all part of the i-Deal Marketing System and it's only available from Dealer Impact.
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"Our dealership has more than doubled in size since we began working with Dealer Impact"
Your Dealer Impact Account Representative would like to talk to you about how Dealer Impact can help you
attract, close and retain more customers than you ever thought possible, contact Sales at
877-334-9638 or sales@dealerimpact.com
Dealer Impact would like to welcome the following dealerships to the growing list of dealerships that
are attracting, closing and retaining more customers by using the i-Deal Marketing System from Dealer
Impact Systems.
Cogswell Motors
Russellville, AR
Streator Chrysler Jeep Dodge
Streator, Il
Grapevine Dodge Chrysler Jeep
Grapevine, TX
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