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 Can Your Dealership Touch Its Toes?
Load the Cannon
Can Your Dealership Touch Its Toes?
World-class athletes need many attributes to compete. Size, strength, endurance, mental-toughness, speed...
they're all part of the make up of the world's best. But two attributes that are often overlooked are
flexibility and nimbleness. To succeed, the athlete must be able to adapt quickly to a constantly changing
playing field.
The same attributes that make for world-class athletes also make for world-class dealerships. And as much as
strength and size might matter in the ultra-competitive world of automotive retail, flexibility and nimbleness
are often what keep you from either getting clobbered by your competition or allow you to bounce back when you
do.
Size and strength are earned over time, but any dealership can add flexibility and nimbleness to their arsenal.
And one of the most important areas to be flexible and nimble is in your marketing department. Let's say that
your biggest competitor blindsides you with a new special or clearance sale. Now, you need to get the word out
that you'll match or beat their prices.
You've got a few options. You could run a television spot responding to your competitor's message. Or perhaps a
radio or newspaper campaign. Maybe you'll even buy a few billboards. That'll show them and bring customers
flooding into your store.
But wait... television spots take a minimum of 5 days to complete. Radio can take 3 days. And don't even think
about running something in the newspaper. There's just not enough time. You're not flexible and nimble enough
to respond, and you're going to get crushed.
Unless...
What if you used email? Yeah, a dynamic, multi-media email with integrated audio and video. You could have
something like that sent out to all your customers and prospect in less than an hour. Heck, they'll probably
get news of your sale before they get your competitor's.
Technology has come far enough in the past few years to allow that exact scenario to happen. Adding that kind
of flexibility and nimbleness to your arsenal can be the difference between surviving and thriving in today's
competitive automotive retail industry.
To learn more about adding flexibility and nimbleness to your marketing arsenal,
contact Dealer Impact to learn more about their i-Deal Marketing System.
Load the Cannon
An "e-mail cannon" is a tool that allows you to quickly blast our large amounts of email messages to a select
group of individuals. Dealer Impact's RPM Mail, just one piece of the complete i-Deal Digital Marketing System,
is an advanced email cannon that allows you to quickly select from a library of dynamic messages
(you can also build your own custom messages) and get that message out to your customers and prospects.
RPM Mail is THE tool for adding the flexibility and nimbleness you need to make on-the-fly business
decisions that will keep you ahead of the competition and on top of your industry.
CLICK HERE TO SEE AN EXAMPLE
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The i-Deal Digital Marketing System was responsible for helping me make TWO double sales in one week. That's right,
I sold two cars to one customer - and it happened twice!
Andrew Scurria
Lee Edwards Mazda
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Your Dealer Impact Account Representative would like to talk to you about how Dealer Impact can help you attract,
close and retain more customers than you ever thought possible, contact Sales at 877-334-9638 or
sales@dealerimpact.com
Dealer Impact would like to welcome the following dealerships to the growing list of dealerships that are attracting,
closing and retaining more customers by using the i-Deal Marketing System from Dealer Impact Systems.
Bob Watson Chevrolet
Harvey, IL
Family Hyundai
Tinley Park, IL
Watson Motorsport
Midlothian, IL
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