|
 Digital Marketing Buyers Guide
A True Digital Marketing System
Digital Marketing Buyers Guide.
Five things to ask when you're shopping for digital marketing.
The digital revolution is changing nearly every aspect of the way we live, work and play. And,
although it's been later to arrive than in other industries, the revolution is now roaring through
the retail automotive industry. So when it comes to taking your dealership digital, what kinds of
things should you be looking for? Here are five questions you should make sure you answer before
making an investment and going digital.
Do I need a digital marketing system in the first place?
Not every dealership is large or progressive enough to make good use of a digital marketing system.
A digital marketing system is an investment is selling more cars. It's an investment in, and a
commitment to, turning your ISM into the most successful salesperson in your organization. So
until you're ready to make that commitment, a simple cookie-cutter website will suffice.
Is this digital marketing system really a system?
There are three different kinds of plans out there calling themselves "digital marketing systems"
(or something to that effect). Two of them are imposters, the third isn't.
The first of the imposters is the "system" that is nothing more than a website. There was a day when
that was enough, but digital marketing is so much more than websites these days.
The second imposter is the "system" that is simply a collection of web tools, email engines and other
digital toys. This second imposter "system" offers you more than just a website, but the various pieces
don't come together to form an integrated whole. They don't talk to each other and share a common
back-end.
The third system is the true digital marketing system. It's a complete package, where all the
pieces (web, CRM, email, tracking, reporting, etc.) work together. The left hand knows what the
right hand is doing and you only have one phone number to call when you have questions. That's a system…
and it's not available from just anyone.
Does this digital marketing partner invest in my success?
Your digital marketing partner should want you to succeed. Why? Because your success is their success.
Their goals should not be to help you send more emails or have a more attractive website - their ONLY goal
should be to help you make more money from every profit center in the dealership.
So, to that end, will they be training you upfront to make the most of the system that you've just
purchased? Will they help you customize the system for your dealership's unique needs? And will they
continue to watch your usage to ensure that you're using all of the system?
Are tracking and reporting built in?
In order to know how your digital marketing system is performing, you need to receive regular feedback
on usage, customer response rates and the like. Knowing this sort of information allows you to customize
your message and approach to maximize your ROI. So if your system isn't providing that kind of feedback,
then you don't have a complete system.
Does it allow for automatic, proactive "push" messaging?
Ideally, a digital marketing system should make your life easier, not harder. And the best digital
marketing systems do exactly that. They update your website automatically. They generate leads and
service center visits by sending emails to customers automatically based on their unique customer
profile. All the best technologies make life easier… and you should expect nothing less from your
digital marketing system.
A True Digital Marketing System
The i-Deal Marketing System from Dealer Impact is a complete, integrated, digital marketing system that
will simplify and automate your marketing while helping you sell more cars.
Our proprietary digital marketing system uses a variety of new technologies to effortlessly bring your
dealership into the digital age. Our clients use these tools in combination with their traditional marketing
efforts to attract, close and retain more customer than they ever thought possible.
|
|
"The inventory video system is incredible! It was the single most important factor in closing a recent sale.
And it was the first time I've ever used the video system. But it won't be the last!"
Bill Griffiths
Richard Cars
If you'd like to talk to one of our sales representatives about how Dealer Impact can help you attract,
close and retain more customers than you ever thought possible, e-mail
sales@dealerimpact.com or call 877-334-9638.
Dealer Impact would like to welcome the following dealerships to the growing list of dealerships that are attracting,
closing and retaining more customers by using the i-Deal Marketing System from Dealer Impact Systems.
Liberty Auto City
Libertyville, IL
Extreme Ford Kia
Crystal Lake, IL
Quebedeaux Pontiac GMC
Tucson, AZ
|
|
