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 Extend Your Brand. Enhance Your Virtual Dealership.
Are You Using RPM Mail?
Extend Your Brand. Enhance Your Virtual Dealership.
Most dealerships believe that the brand of cars on their lot trumps the dealership's brand. But it's simply not true. In most cases, consumers have
options as to where they purchase their next Honda Accord or Ford Explorer. And, although there's some variation in price from dealer to dealer, it's
rarely more than a few percent. So what do you have left to differentiate your dealership from the guy across town? Your brand. That's all you've got.
And these days, the first place many consumers encounter your brand is online. And your website - your virtual dealership - is an extension of your brand.
To ensure that your website is doing a good job at carrying your brand, ask yourself these questions:
- Do consumers get the same warm, friendly feeling when they arrive at your home page as they do when they visit your dealership?
- Are online customers able to search your entire inventory, make an offer, apply for financing, schedule a service appointment and do all the other
things they can do when they visit the dealership in person?
- Are you taking advantage of multimedia technologies to provide the same interactive experience they get in person - right down to taking a
virtual test drive?
- Does the look and feel of your web site reflect what customers see in your television commercials, newspaper ads, and in-store signage?
If you answered yes to all of these questions, then chances are your web site is a good extension of your brand. If not, then use these questions as a
guide to enhance your site and improve your customer experience.
Once your virtual dealership is serving as a nice extension of your brand, it's time to think about taking it to the next level. From simply ensuring
that it is a consistent extension of your brand, to using it as a way to enhance and grow your brand. Through various multimedia tools, a custom design,
CRM functionality and other strategies, your virtual dealership can become more than just a web site - it can become a revenue stream.
Are You Using RPM Mail?
RPM Mail is Dealer Impact's proprietary email system that automates proactive customer communication. With it dealerships are able to send targeted,
Flash-animated messages directly to consumers easily and automatically. That's right, the messages will send themselves based upon customer actions
(taking a test drive, buying a car, visiting your web site, etc.) or you can send messages as part of a targeted electronic mailing.
RPM Mail will change the way your dealership talks to its customers. It will rev up your customer communications.
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Honda pacing IRL with Accord Hybrid
www.autoblog.com
Posted Mar 26th 2006
by John Neff
If one needed more proof that Honda’s Accord Hybrid is an eco hot-rod, here it is. IRL officials have announced the Accord Hybrid will be the Official
Pace car for the 2006 IndyCar Series. The entire Delphi hIRL Safety Team will be outfitted with Honda vehicles that include the Accord Hybrid, Honda
Ridgeline and Honda Pilot.
read more
Hyundai: The Next Toyota?
Monday, May 16, 2005
The Detroit News
Special Report
MONTGOMERY, Ala. -- When Lawrence "Buck" Roll heard that Hyundai Motor Co. was building a $1.1 billion factory across the road from his cattle
stockyard here, he didn't think much of it. Then, it hit him.
read more
Bush administration may raise car, truck fuel standard
www.autoblog.com
Posted Mar 27th 2006
by Joel Arellano
Automakers will be more closely watching the federal government over the next few months as environmental groups continue to report that President George Bush is considering raising Corporate Average Fuel Economy (CAFE) standards on all vehicles sold in the U.S.
read more
Check out the latest Virtual Dealership solutions from Dealer Impact Systems:
www.leeedwardsauto.com
www.qpontiacgmc.com
www.sheridanautofamily.com
www.dannyenglandmotors.com
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