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 Let Your Sales Team Sell
What a Show...
Let Your Sales Team Sell
Use event-driven marketing technology to automate the communications process.
There's a business maxim that says, "only pay people to do what they're best at." And in no occupation is
that more true than in sales.
Sales people are a different breed. They're relationship builders and showmen who are only in their
element when interacting with a prospect. What they're not, in most cases, are detailed-oriented
people who enjoy paperwork and process.
So it would behoove you to see to it that your sales team is given every opportunity to be on the lot
with customers and not stuck behind a desk filling out forms, writing thank you notes, sending out
marketing materials and the like. And thanks to event-driven marketing technology, they don't have to.
This new technology allows the customer communications process to be set up ahead of time and then, when
a customer reaches any of dozens of milestones (visits the website, takes a test drive, buys a car, leases
a car, etc.) they're automatically sent out the appropriate communication. Postcards, emails, phone
messages, streaming video - it can all be automated. And when it is, your sales team is freed from the
paperwork nightmare and set free to do what they do best... sell cars.
Now that's technology we can all get behind.
For more information about event-driven marketing, contact your Dealer Impact representative or
visit www.dealerimpact.com and click on
i-Deal Marketing System.
What a Show...
Dealer Impact would like to thank all you that visited our booth at NADA in Orlando.
We had a great time - we made some new friends, caught up with some old ones and did a
little business along the way.
The winner of the massage chair was Danny Wilson from Wilson Cadillac in Ames. Congratulations Danny!
The only question we have for you is will you put it in the lobby of your dealership or will it end
up in the den at home?
Either way, congrats!
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Macleans 2006 Top Ten picks
www.autoblog.com
Posted Feb 28th 2006
by Joel Arellano
Canadian Maclean magazine has lists its ten vehicles that will have an impact this year, some of
which are surprising.
The ten vehicles include:
read more
Downbeat news paints false portrait of industry
Feb. 25, 2006
PAUL STERN
DEALER'S CHOICE
During the past six months, the automotive industry has attracted some sensational headlines across
North America.
High energy costs, restructuring efforts, coming losses of manufacturing jobs and the volatility of
the SUV market are some of the big news stories that have generated a lot of press.
read more
Automakers and 'tough love' websites
www.autoblog.com
Posted Feb 28th 2006
by Joel Arellano
Can the Internet with its free-flowing, non-censored, plethora of continuous information wake up the
automotive industry? Joe Guy Collier of the Detroit Free Press covered the Autoextremist, Solsticeforum,
The Truth About Cars, and General Watch sites well known for their blunt or, at the very least, colorful
diatribe on various automakers.
read more
Check out the latest Virtual Dealership solutions from Dealer Impact Systems:
www.rosevilletoyota.com
www.yourmercedes.com
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