|
 This Is Not Your Daddy's Web Site
Your Dealership: Digitized
This Is Not Your Daddy's Web Site
Web sites just aren't what they used to be. Successful companies - and the customers that
do business with them - don't use the web the same way they did just a few short years ago.
The continuing push of technology is expanding not only what is possible, but what is
affordable and, to a growing extent, necessary.
The explosion in the use and feasibility of multimedia content is due to a variety of
factors:
- Well over 40% of U.S. adult internet users have broadband access at home and that
number is expected to push near 70% by 2008 (source: eMarketer.com, 2005). And those
numbers don't include the countless users who have broadband access at work.
- The development of compression and streaming technologies that allow for high-quality
audio and video to be viewed with little or no wait to download.
- User demand for this high-end, media rich experience. Consumers see companies that
have a rich-media experience available via their web site as more sophisticated and
consumer friendly.
- The cost of developing and implementing media-rich content has fallen dramatically in
the past 3 years.
So what does this mean for your dealership? Well typically consumers use the manufacturers'
sites to help them determine what car to buy and then use dealer sites to decide where to
buy it. But these developments mean that your small business can compete with
the manufacturers.
Your site can have the same multi-media experience that, until recently, was only
available to the deep-pocketed manufacturers. And that's important because immersing
a user in your site can be the first and most important step to ensuring that when it
comes time to purchase, that they make that purchase from you.
And that - selling more cars - is the ultimate measure of any marketing decision.
Your Dealership: Digitized
No marketing strategy is complete in this day and age without a web site that effectively
translates your dealership's brand and inventory on to the web.
Nearly 9 out of 10 consumers go online to research their next car purchase, and more than
1 in 5 say the Internet has a strong influence on which dealer they take their business to.
We don't think there's anyone out there better at creating top-quality digital
dealerships than us. In fact, it's how we got our start. It's a complete digital
dealership, and only
Dealer Impact Systems brings it to you with:
- Custom Design and Branding (no Templates)
- New Car Showcase with Multi-Media
- Automatic Inventory Updates 7 Days a Week.
- User-friendly technology makes updates a snap.
- Virtual Office back-end administration tool.
- User friendly interface and navigation.
- Inventory Expanded Details Page
- 3rd Party Data Integration
If you'd like to see learn more about how we can turn your Digital Dealership into the
best salesperson you have, drop us an email or call us at 515-334-9638.
|
|
AUTO INDUSTRY SURVEY:
Execs' outlook sours as volatility increases
January 4, 2006
BY SARAH A. WEBSTER
FREE PRESS BUSINESS WRITER
Automotive executives think their companies will make even less money in the next
five years as competitive pressures intensify worldwide, and they predict more
consolidation and bankruptcies in the industry, according to the seventh annual
Auto Executive Survey by KPMG LLC, to be released to the public today.
read more
MOTOR TREND Ranks the Top 50 Industry Players with 2006 Power List
Jan. 3, 2006
LOS ANGELES__(BUSINESS WIRE)
MOTOR TREND magazine, the world's automotive authority and part of the PRIMEDIA Consumer
Automotive Group, today announced its second annual Power List rankings. Recognizing the
real power in the auto business isn't always under the hood, the editors at MOTOR TREND
have selected the top 50 people who have shaped the world's auto industry over the past
12 months. MOTOR TREND's 2006 Power List ranks these players by influence and impact on
the automotive landscape and highlights the significant contributions that earned them a
place on the list.
read more
Auto industry comes of age
in India
Web posted at: 1/1/2006
Source - IANS
New Delhi: The entry of luxury brands such as the Rolls Royce and Bentley marked the coming
of age of the Indian automobile industry in 2005 even as some labour trouble momentarily
cast a shadow on foreign capital inflows.
read more
Check out the latest Virtual Dealership solutions from Dealer Impact Systems:
www.sheridanautocenter.com
www.communitymotorsic.com
www.communitymotors.com
|
|
