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 Finding A Balance
Introducing Lead Capture Suite
Finding A Balance
How much of your marketing budget should be digital?
So it seems this Internet thing is here to stay. Shunned by some in the industry as a
"fad", it's now helping leading dealerships sell more cars by integrating all the things
it makes possible (web sites, search engine optimization, e-mail marketing, online lead
services, etc.) into their overall marketing strategy.
A recent study by eMarketer showed that digital and traditional marketing are good for
different things. Traditional marketing is great at creating awareness. In fact, it's
more than seven times as effective as digital marketing at getting your name out there.
When it comes to reaching a wide audience with a quick message, television and radio are
the way to go.
But, interestingly, where traditional means fall short is on the sales side of the
business - driving dealership traffic and driving sales. And, that is exactly where
digital marketing methods succeed. The study showed that digital marketing was 25% more
effective at driving traffic and more than twice as effective at driving sales.
So when it comes to increasing dealership profits, the smart money is in increasing the
amount of digital marketing you're doing. And because you don't pay expensive media costs
to buy air time for your digital marketing, increasing it may actually decrease your
overall marketing budget.
Although the right balance will be different for each dealership, our experts at Dealer
Impact recommend that at least one-third of your marketing budget be allocated for all
things digital.
In the end, when you increase the amount and prominence of your digital marketing, you'll
increase not only the number of customer touches but, more importantly, the impact of
those touches - all while reducing your overall marketing budget.
And that's a win for everyone.
Introducing Lead Capture Suite
Part of an effective direct marketing strategy is a solid list of customers email
addresses and a way to capture new ones. The larger your list, the more customers and
prospects you can stay in touch with using the dynamic - and less expensive - medium of
e-mail.
Dealer Impact's Lead Capture Suite has a series of tools that help clients capture the contact information necessary to conduct highly effective digital marketing campaigns.
Take a look at all we offer:
- Incentive Delivery System
- Call Button and Call Track
- Build Your Car Make and Offer
- Banner Rotation System
- Giveaways
- Credit Applications
Each of these interactive web components helps our clients get past the biggest hurdle in
building a list and collecting actionable leads - they engage the customer and provide
them something of value for providing their contact information. Accomplish that, and your
halfway home.
Lead Capture Suite will change the way your dealership interacts with its customers.
Ask your Dealer Impact representative about Lead Capture Suite and our complete line of
digital marketing solutions.
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Goodyear to Close Plants
September 24, 2005
Detroit Free Press
Goodyear Tire & Rubber Co., the nation's biggest tiremaker, will close plants as part of plan to reduce
worldwide capacity by 8% to 12% over the next three years.
read more
US Auto Industry: Think Green for a Brighter Future
Autmotive Business Review Online
23 Sep 2005
On both a humanitarian and economic level, the US will fear the potential toll of Hurricane Rita battering
its shores so soon after Katrina left a trail of destruction across the southeast. Already soaring oil prices
are likely to surge yet further, causing the US auto sector further pain.
read more
New York Auto Dealers Association and Toyota Team Up to Provide Specialized Training
NEW YORK, Sept. 26
PRNewswire
Marking another industry first, Toyota
signed a long-term lease agreement with the Greater New York Automobile
Dealers Association (GNYADA) to become a full-time tenant and provide advanced
training at the organization's all-new Center for Automotive Education &
Training in New York City.
read more
NICB launches effort to prevent fraudulent sale of vehicles damaged by Katrina
Sep 11, 2005
Automotive Body Repair News
PALOS HILLS, Ill. [PRNEWSWIRE] -- Special insurance industry teams will be assisting law enforcement and insurance companies in identifying and cataloging vehicles damaged by Hurricane Katrina to prevent their fraudulent resale to unsuspecting consumers in the future.
read more
Check out the latest Virtual Dealership solutions from Dealer Impact Systems:
www.shermandodge.com
www.saturnofroseville.com
www.sunsethonda.com
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