|
 Search Engines Gaining in Driving Consumers to Your Virtual Dealership
Dealer Impact's Digital Marketing Handbook
Search Engines Gaining in Driving Consumers to Your Virtual Dealership
A sampling of ten Dealer Impact customers virtual dealerships show that search engines are increasingly
becoming the way that shoppers find your dealership. A comparison of statistics from June 2004 and June
2005 show a 50 percent increase in search engine referrals. The most popular search engine being used by
shoppers is Google, followed by Yahoo and MSN.
A recent survey by Harris Interactive found that 50 percent of Internet users use a search engine every
time they go online. Because of that, it's never been more important to have a high ranking on the major
search engines. It will mean more dealership traffic and more sales.
But after all, search engine optimization is only a small part of a complete digital marketing system.
Search engines are a "pull" tactic and won't drive as much traffic as some of the "push"-style marketing
tactics that Dealer Impact helps it's clients implement.
Marketing smarter, not harder, is a battle cry across nearly every industry today. One reason businesses -
specifically auto dealerships - are having trouble doing this, is because they don't know which of their
marketing tactics is working and which aren't.
Dealer Impact's Virtual Office can help you do exactly that.
Within Virtual Office is the statistic database that reveals all activity on your site. It's called Urchin
and we recommend you take advantage of it. If your dealership is launching an aggressive sale or advertising
campaign, check your stats and see if there's a bump in activity. An e-mail marketing campaign can be
easily measured through your Urchin statistics as well. Whatever tactics you try, remember Urchin
statistics are there to help you better market your dealership online.
For more information about all of Dealer Impact's digital marketing tools, contact us.
|
|
Shoppers Cruise to Auto Sites
By Robyn Greenspan
September 24, 2004
The Internet has put car shoppers in the driver's seat, allowing them to research models,
comparison shop, and obtain pricing information. As independent auto sites and vehicle
manufacturer sites race to attract the most visitors, car shoppers agree that the Internet
is an integral part of the buying process.
read more
PETA Turns Up Heat on North Brunswick Car Dealer to Scrap Ape Ad
PETA (press release) - Jul 6, 2005
North Brunswick, N.J. __ Despite the pleas of outraged callers in New Jersey, as well as PETA's letter and information packet explaining how great apes used in ads are stolen from their mothers and beaten to make them perform, Malouf Ford in North Brunswick is showing no sign that it will pull its TV ad portraying a young orangutan as a potential car buyer. So PETA has
posted an action alert on PETA.org, asking hundreds of thousands of people to contact owner Richard Malouf and urge him to pull the commercial.
read more
High-Tech Perks, Not Horsepower, Tops with Car Buyers
NPR, D.C. - Jul 9, 2005
by Celeste Headlee
Would you like to receive information from your local NPR member station? (see NPR's privacy policy).
May we contact ...
read more
|
|
