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 "Lookin’ Good"
The Route to Faster Sales
Internet Beats Newspaper and Magazine Classifieds
"Lookin’ Good"
It’s all about first impressions with your Web site and creating a place where visitors become
customers. That’s the theme of a recent article in NADA Autoexec magazine titled “Designing Web
sites that sell.” It features Dealer Impact and spotlights one of our customers, Betts Auto
Campus. The Internet sales Coordinator at Betts is quoted in the column.
The column features tips from the experts to help you improve the look of your Web site and boost sales.
Click here to read the article
The Route to Faster Sales
It’s no secret the Internet has created a more knowledgeable car shopper. Web sites devoted
to autos and loaded with information provide a vast resource for today’s consumer. From the
dealer perspective, providing as much information as possible about their available cars and
trucks creates a shopper who is more educated and ready to buy. In turn, this is
creating a faster sales cycle. Dealers with the customer now able to view the window sticker
and take a virtual tour of a car from their home computer; many are now making their buying
decision before they ever get to the dealership.
Dealer Impact customer John L. Sullivan Chevrolet has noticed the difference in the Internet
shopper. “90 percent of the time they’re just coming in to pick up the car
because they’ve already shopped and been financed through our Web site,” says Gary Myers,
Internet sales manager at Sullivan. “Our promise is to get them in and out of the dealership
‘in about an hour.’ ”
Need more evidence? Just take a look at these numbers from Ford’s Web site as quoted in a
recent article:
- Web site traffic increased from 37 million to 60 million visits in the last two years.
- The average purchase process in a dealership has gone from four hours to under two hours.
The key is providing as much information as possible. Today’s consumer expects that from a
Web site, particularly one that involves one of the biggest purchases they’ll make this year,
if not their life. Take a look at your inventory listings. Are you leaving out anything?
Internet Beats Newspaper and Magazine Classifieds
in Getting Buyers to their Cars
Dealer sites play a vital role in leading shoppers to their purchase, says J.D. Power/Autoshopper.com
study.
A new report from J.D. Power & Associates and Autoshopper.com says used-vehicle buyers are
more likely to arrive at their vehicle of choice via Internet classifieds and other online
sources rather than traditional newspaper and magazine classifieds. Over half of all
used-vehicle buyers use the Internet in their shopping process. More than one-half (52%) of
all shoppers who credit the Internet with leading them to the vehicle they purchased indicate
a dealer site as the primary online source.
NADA Data released in May shows that in 2004, dealerships reacted to this trend by allocating
6.7% of their advertising budget to Internet advertising, a 5.3% increase from the year before.
You can read more about the J.D. Power/Autoshopper.com study here:
http://jdpower.com/news/releases/pressrelease.asp?ID=2005080
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Why auto dealers and manufacturers are spending more time and money online
Internet Retailer
Ford and Lincoln Mercury dealers who once saw the Internet as a threat to their business now
see the web in a different light and regard it as an effective retailing channel for driving
more car sales, Steve St. Andre, president and COO, FordDirect, told attendees Wednesday at the
Internet Retailer Conference & Exhibition in Chicago.
read more
Web Closes 1 in 6 New Vehicle Sales for International Nameplate Dealerships
By Jessica Potts,
Research & Legislative Assistant AIADA
Alexandria, VA __ It’s no secret that the internet is a major source of information
about new and used vehicles. But the internet is increasingly becoming a sales conduit for
international nameplate dealerships. In just the first four months of 2005, the internet was
responsible for 1 in 6 new international nameplate vehicles sold, according to the
AIADA-NCM iDealer Dashboard.
read more
H&H Chevrolet
The dynamic slideshow gets your attention and takes the customer directly to the car or truck they’re looking for.
www.hhchevy.com
Lombard Toyota
Animation makes this “virtual” dealership look like the real thing.
www.lombardtoyota.com
Webb Dodge
Yeah, this site has a hemi.
www.webbdodge.com
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