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 Call Button For Action
Don’t Be a "Face in the Crowd"
Rev Up Your CRM with RPM Mail
Call Button For Action
A consumer will spend hours and hours on the Internet looking for the car they want, but will
they get in touch with you? The better question is do you make it easy for them to contact you?
Now, there’s a new feature available to Dealer Impact customers that helps put your Web visitors
in touch with you hassle free. It’s called Call Button. Call Button is a feature placed on
individual pages of your Web site that helps visitors connect directly to you or any number of
dealership representatives. It easily connects your Web site visitors to your sales, service,
parts, finance and every department in your dealership. For your Internet sales staff, it
eliminates missed opportunities. Perillo BMW and Perillo Lincoln Saab are finding that out
first-hand. "The email notification feature is something I especially like because a missed
call is a missed opportunity," says Diane Brown, Internet sales manager at Perillo.
"We don’t 'miss' any with Call Button."
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Don’t Be a "Face in the Crowd"
Does your dealership look exactly like the competition? Do you all sell the exact same cars and
trucks? We know the answer is no, but we ask to illustrate a point: one size does not fit all.
However, when it comes to virtual dealerships many dealers look just like their competition.
A dealership goes to great lengths to distinguish its physical dealership from the competition,
yet when it comes to establishing a virtual dealership many dealers settle for a cookie-cutter
presence. We’ve created brand identity for our dealers’ virtual dealerships because it’s important
to distinguish yourself to the Internet consumer. Why? Consumers can shop as many virtual
dealerships as they want and if you look like every other dealer they click on, they’re not
going to remember you. Make a difference, standout and leave an impression. You can’t do that
if you are just a face in the crowd.
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Rev Up Your CRM with RPM Mail
Rusty Wallis is the "Honda King" in Dallas, Texas, where everything is big, including the amount
of email leads the dealership manages. To ramp up their email lead management, they recently
added RPM Mail from Dealer Impact. Now they’re able to manage every lead that comes in from
their lead sources in one program. More importantly, they have an email marketing program that
does more than respond to leads. It’s a prospecting tool with multiple features, many of them
automated for dormant leads and delivered customers. "It saves our Internet sales staff a ton
of time and has allowed each one of us to reach a larger client base," says Greg Wells, of Rusty
Wallis Honda. "The usability is awesome. You don't pull your hair out using RPM Mail."
That's one of the best attributes of RPM Mail__it's user-friendly despite a multitude of features.
For more information or a demonstration of RPM Mail, contact us at 877-334-9638
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Car dealers fear new rules will hurt their business
By BONNIE PFISTER
Associated Press Writer
TRENTON, N.J. -- New Jersey auto dealers packed a Motor Vehicle Commission hearing Tuesday, alarmed
about new rules they say will limit their ability to do business over the Internet and via cell
phone.
read more
Attack of the 'clones:' Identity theft hits road
Toni Locy
USA Today
Andy Green's wife, Shari, had wanted a Hummer more than any other vehicle. On Valentine's Day
this year, he surprised her with a black, fully loaded 2003 H2.
read more
Suncoast Mitsubishi
Is that a new Eclipse that washed ashore? Find out at Suncoast Mitsubishi.
www.suncoastmitsubishi.com
Randy Reed
The #1 Chevy and Pontiac dealer in Northwest Missouri now has a Digital Marketing System that's
tops! Take a look at what Randy Reed delivers.
www.randyreed.com
Employee News
Dealer Impact Web developers Jim A. and Chris H. (names withheld to protect the
innocent) went to “Star Wars: Episode III - Revenge of the Sith,” at Midnight, May 19, 2005.
They both gave it a “thumbs up.”
Salute to the Stars
Dealer Impact customers are peak performers
Mopar Masters Club
- Stew Hansen’s Dodge
Ford “Play Ball”
- Chris Tilton, Bob Utter Ford
Elite of Lexus
- Betts Lexus
Ford Medallion Elite Cub
- Cheryl Birchard, Junge Ford
- Michael Wernett, Junge Ford
- Chad Boxdorfer, Suntrup Ford
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