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 New
Developments
Up
Close and Personal with Your Customers
Back
From Iraq
New Developments
With a new team of developers on board, Dealer Impact Systems'
research and development department is busy creating new applications
that, combined with our current tools and program, will give
you the ultimate digital marketing system. It's a system built
for the future, one that scalable to work efficiently and
easily with all of your listing services, data feeds, customer
databases and other elements you use on a daily basis.
That's a feature unique to Dealer Impact Systems and one that
gives you ultimate flexibility and control. It's about having
powerful technology that works for you-reducing costs and
your workload while improving results. Some of the highlights
of these developments:
- Ensuring more timely, accurate and relevant vehicle
information is available to your customers through an
improved data integration system and partnerships with
more vendors such as Chrome Systems and Edmunds.
- Ending software installations and firewall issues by
moving our Web Auto Manager to a customizable, web-based
solution.
- More accurate feedback on your customers' habits and
demographics while allowing you to connect with them in
real-time by upgrading the tracking and interactive features
of our software.
- More flexibility and control of your Digital Dealership
through the creation of a new Content Management tool.
Want a digital marketing system with unlimited potential?
Call us today for a consultation to explore the potential
for improved results at your virtual dealership. Unique phone
number here.
Up Close and Personal
with Your Customers
We see a lot of stories about more consumers using the Internet
to shop for and buy cars, so we decided to get to know one
of them. Meet Shawn Brandt: married, father of two; college
graduate; works in banking. He recently bought a car from
a dealership that uses Dealer Impact Systems.
Q. What prompted you to use the Internet
when you began your search for a car?
A. A friend had just bought a car and told
me how he'd used the Internet to find it.
Q. What was your experience like?
A. The Internet made it easy for us. We
wanted a new Chevy Equinox and found four Chevy dealers
who had them and sent emails to the dealers. Two of them
got back to us with quotes. One, who we bought our last
car from, sent a generic email and didn't follow-up with
us. Both of the quotes were competitive so we chose the
dealer who was closest to where we live. (more)
Q. Did you negotiate with each dealer through
email?
A. We had researched the car we wanted
and knew the price range. I was happy with the quotes we
got. The only negotiation to do was for our trade-in, which
we handled at the dealership.
Q. How much contact did you have with each
dealership?
A. Not a lot other than email. We received
phone calls. The Internet salesman from the dealership we
bought the car from left a message telling us to contact
him directly about the quote.
Q. What did you like best about this process?
A. It was easy and I didn't have to dicker
with the dealer over price. They gave us a good quote and
all we had to do was go and get the car. It was nice knowing
going in that the deal is done.
Q. Do you plan to buy your next car this
way?
A. Yes. And I'd do it again through the
dealership we worked with. They didn't have the color we
wanted but shipped in a model that did without charging
us extra.
Back From Iraq
The friendly voice you hear when you call Dealer Impact is
about as happy as can be lately. Kendra Kampling, our receptionist
and administrative assistant, welcomed her son, Brian, home
from Iraq last week. Brian is a Marine reservist serving in
Echo Company, 2nd Battalion, 24th Marine Regiment. His unit
of 140 Marines was based in the city of Mahmudiyah, which
is located south of Baghdad, for six months. During their
time in Iraq, three Marines in his unit were wounded in action.
Kendra was able to communicate with Brian occasionally via
email and Instant Messenger. She kept photos he sent from
Iraq on her desk. "It's a relief to have him home again,"
said Kendra. "All of the families are elated to have them
back." Welcome home Brian!
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Car Buying Doesn't Have
To Be Combat
By Michelle Singletary
Washington Post
I recently received an e-mail from Ryan Bachman, an
operations manager at an automobile dealership in Louisville,
who sincerely wanted to know the answer to some questions
about car buyers.
Bachman, who hopes to become a fourth-generation owner
of a car dealership, wondered why the relationship between
car buyers and car sellers is so adversarial.
"It bugs me that consumers feel it's their right to
see the invoice price and to know exactly what profit
you are making," said Bachman, who works at his father's
dealership. "If we sell every car at invoice or under
invoice, we obviously would not be able to stay in business."
read
more
Dallas car dealer's ranch a 4,000-acre wildlife labor
of love
By Ray Sasser
Dallas Morning News
KIOMATIA, Texas - (KRT) - When Stan Graff says
his 4,000-acre ranch near Paris, in Red River County,
is not about how many ducks he shoots, how big a deer
he bags or how many fish he catches, the Dallas car
dealer is not kidding. read
more
Realtor has got a deal for you: Buy $1 million home,
get a Buick
By Neal Rubin
The Detroit News
Buy John Myers' house in Birmingham and he'll throw
in a little something for the garage: A Buick. It's
a new 2005 LaCrosse CXL, white, with heated seats, a
power sunroof and a sticker price of $31,125. read
more
Clemons, Inc.
It's a new virtual dealership for the dealer group that
celebrates its 30th anniversary this year. www.clemonsinc.com
Salute to the Stars
Buick Select Dealer
Reagan Buick, Omaha
Ford President's Award
Bob Utter Ford, Sherman, Texas
Karl Flammer Ford, Tarpon Springs, Florida
Metro Ford, Independence, Missouri |
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