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 These Numbers Add Up
Inventory...in Action
Automakers Note the Rise of the Internet
These Numbers Add Up
New Call Button and Call Track
Your phone rings and before you pick it up you already know where the call is coming from, who
it is, what the caller wants to talk about even though this will be the first time you've
spoken to them and you're on the golf course staring at a 3-foot putt. Don't forget, there's
an overnight report waiting on your desk that tells you the exact response rate and cost
comparison of the six different commercials you're running.
Those are just a couple of scenarios from Dealer Impact's Call Button and Call Track. They take
the telephone and turn it into smart marketing technology.
Call Button helps you:
- Connect your customers instantaneously from anywhere on your Web site directly to a specific Internet sales professional
- Alerts your Internet staff to what the customer is looking at on your Web site
- Track and capture customer information for future follow up
Call Track helps you:
- Determine your most effective forms of advertising
- Track campaigns for specific departments in your dealership
- Measure marketing results in detail
It's a one-two punch for creating leads and sales as well as tracking your campaigns. For a
full rundown of the features and benefits of Call Button and Call Track, contact us today.
Inventory...in Action
You may remember the newspaper column that appeared in last month's Dealer Impact News where
the author lamented his frustrations with the online car shopping and buying process.
His quote "For now, vehicle purchasing could be a whole lot more consumer-friendly," pretty
much sums it up. The author is like many online car shoppers__they want as much information
as they can get. Inventory "inaction" is one of the biggest roadblocks in getting the online
visitor to become your onsite customer.
The Expanded Data System we unveiled earlier in the year is helping dealers break down that
barrier. Here's an example of how one dealer is putting the Expanded Data System to use:
Howard Orloff
Click on any of the thumbnails on the pre-owned inventory page to see the Expanded Data System
in action.
Automakers Note the Rise of the Internet
At the USA TODAY Automaker Roundtable, senior executives from six auto manufacturers were
asked where automotive retailing is headed. Their answers:
Stephen Lyons, Ford Motor vice president and head of the Ford Division:
It wasn't too long ago that people actually got in their car on Saturday morning and drove
around to a few dealers. (They) got some brochures and then went home and spread them out on
the coffee table and said, "What are we going to do here?" Now it is much different. They go
on the Web for four or five hours. Then they begin to make choices before they go and visit
the dealer. They make inquiries, and they wait to hear the responses.
Joe Eberhardt, executive vice president of global sales and marketing for Chrysler Group:
It's back to the basics in retailing. Customers do expect their car to be fixed (right) the
first time, expect to get a fair deal and expect an ongoing relationship with a dealer.
Mark LaNeve, chief of sales and marketing for General Motors North America:
Shopping that used to take place in the showroom is now taking place on the Internet. Our
dealers understand this. The dealers are really bringing themselves up to speed. The customer
is coming in better informed on pricing, competition, on features, model packaging.
(Dealers) know they need to be well trained, be prepared to do transactions quickly and
fill in the blanks, whether it's a test drive or getting through additional information on
the vehicle.
Don Esmond, senior vice president for Toyota's U.S. automotive operations:
And I think that's the key. The Internet is changing the way we do business. It's providing
information and, frankly, information is empowering. There are no more secrets. It's all there.
Source: USA TODAY
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Car shoppers rely on Web as much as dealers, says study
Consumers are as likely to visit an auto Web site as they are to visit a dealer when shopping for a car according to a new study by Keynote Systems, Inc.
read more
Web Sales Increasing
for Car Dealerships
Nearly a third of all new cars are sold using the Web
By Dylan McCament,
Mount Vernon News
Soon nearly 30 percent of new cars will be bought through dealership Web sites, ccording to
an article by Edmunds.com, an automotive information resource. Phillip Reed, senior consumer
advice editor for Edmunds.com, said most people only need to go to the dealership for a
test-drive and to sign the papers.
read more
A Salute to the Stars
Congrats to our customers who are being honored by their automaker for 2004 results.
Partners IN Quality-Ford Motor Credit
Dick Smith Ford, Raytown, MO
Cadillac SFE Platinum Dealers
Betts Cadillac, Clive, IA
Cadillac Master Dealers
Betts Cadillac, Clive IA
Weil Cadillac, Libertyville, IL
Junge Motors
This dealer group offers a good example of how to promote a brand yet differentiate between each store.
www.junge.com
Perillo BMW
A new site for this downtown Chicago dealer captures the style of the brand with interactive features to create new customers.
www.perillobmw.com
First Texas Honda
The name says it all. In 1971, First Texas Honda became the first Honda dealer in Texas. Their new Internet marketing effort features a site that promotes its multi-lingual sales staff.
www.firsttexashonda.com
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