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 Jazzed in New Orleans
Lemon Inspection update
Upgrade Now to the Expanded Details Page
Ribbon Cutting
Welcome back
Jazzed in New Orleans
Even with 2,000 Lemon Heads, nearly 600 Lemon Inspections and one Sea Doo __ NADA 2005 was
more than a numbers game for Dealer Impact Systems. Our booth welcomed dealers from all
50 states and several foreign countries, many of whom took the opportunity to sit down with
our experts and go through a Lemon Inspection. We found that many dealers are actively
looking to improve their Internet marketing results and seeking a solution. Returning
to our home base, our Inspectors are busy reviewing websites and questionnaires and
writing Inspection reports to be sent to dealers throughout the United States. We're also
shipping a Sea Doo to one lucky winner. If you registered to win, keep an eye on your
email inbox for a special announcement.
Lemon Inspection update
Why are dealers putting their Web site and strategy through Dealer Impact's Lemon
Inspector? Because they know they should be getting more from their Internet marketing
efforts. Here are a few excerpts from several Lemon Inspection questionnaires:
- We do a great job capturing, but need help in improving retention and excitement as well as useful information.
- We don't get any sales from our website
- We are looking into different ways to draw business to us than conventional ways i.e., paper, radio, tv, etc.
- I don't feel my website drives much traffic
- Currently very few Internet leads are received through our web site
- I am only receiving 1-5 prospects monthly through internet marketing
- We really do not have a "strategy" for our web site
- I do not feel like we are getting enough direct leads from the website
Since launching www.lemoninspection.com
in early December, Dealer Impact has evaluated the Web sites and strategies of dealers
throughout the United States. In the process, we've provided an objective analysis that
some may use to get more from their Internet marketing plan. Of course, we think our
systems and products, training and support, will make a difference too. After all, it's
our business. More importantly, we want to open some eyes and empower dealers in their
Internet marketing efforts.
Upgrade Now to the
Expanded Details Page
FREE with no monthly fee
Consumers' buying decisions are influenced by details, particularly in a big ticket purchase
like an automobile. The more details they can get, the more likely they are to buy. That's
the inspiration behind Dealer Impact's Expanded Details Page. EDP lets you show more photos,
more details, more useful links and information __ everything a consumer wants when they visit
dealerships online. Expanded Details Page is a functional and appealing inventory display
system to enhance your Web strategy.
Click here to get the Expanded Details Page
Ribbon Cutting
Congratulations to our customer Bob Brown Chevrolet, which opened a new GMC/Isuzu
store in Ankeny, Iowa last month. The new dealership features a 40,000-square-foot
building on six acres. The dealership will feature three showrooms, a large inventory
of new and used vehicles and parts department. Bob Brown Chevrolet purchased the GMC
light-duty truck franchise from McKenna Truck Center in Des Moines in May 2003.
Congrats to everyone at Bob Brown.
Welcome Back
Dealer Impact is pleased to announce the appointment of Troy Lang to director of business
development. It marks a return to our company for Troy who was account executive here in
2002 and 2003. Troy has extensive experience in working with retail automotive dealerships
in both Internet marketing and F & I. He will be based in Des Moines, Iowa and work with
existing clients and new business development. Troy and his wife, Kristin (right), are expecting
their first child later this year.
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More car dealers are
embracing Internet
BY JAMIE BUTTERS
FREE PRESS BUSINESS WRITER
February 2, 2005
NEW ORLEANS -- After once fearing or resenting the Internet, most auto dealers now see the
global computer network as another way to do what they want to do: sell you a car, maintain
and repair it and sell you another one.
At the annual convention of the National Automobile Dealers Association, which ended Tuesday
in New Orleans, 84 of the roughly 600 exhibitors -- 14 percent -- identify themselves as
Internet companies.
It isn't clear how that compares with previous years' conventions, but the technology is
definitely gaining acceptance among dealers.
"You absolutely have to be on the Internet," said Scott R. Chambers, 32, a native of
Bloomfield Township, who now owns four Kia franchises in South Carolina with his dad.
"Customers expect to be able to talk to you through the Internet.
read more
Almost half of drivers 60 and older use Internet to research cars
AIADA News
By Pamela Yaeger
After more than twenty years of chauffeuring her four sparring kids around in the backseat of a fleet of GM
sedans, Jenny Lane deserved a break. With the oldest three in college and the youngest sporting the most
carefully-waxed sports car in his high school parking lot, Lane was ready to ditch the "Mommy-mobile" for
something a little smaller, a little sexier, and a little less practical.
read more
For a hassle-free deal, your new car or truck may be a click away on the Web
By John Mccormick / Special to The Detroit News
If you're planning to start the year with a new car or truck, consider doing your initial research online.
Though shopping on the Web is hardly new, it has become much more sophisticated and useful.
With many consumers now enjoying high-speed Internet access, it's possible to surf swiftly through numerous
Web sites related to vehicle buying, whether you're in the market for a new or a used model.
read more
It's been a busy new year at Dealer Impact and we've launched dozens of new websites. Take a peak at some of
our work.
Stew Hansen's Dodge
Our longtime customer stays current with a recent upgrade and redesign.
www.stewhansens.com/
Southtown Motors
A dealership in 3D. Southtown's new site is easy on the eyes and easy for customers to use.
www.southtownonline.com
Kia of Omaha
The new lineup from KIA really stands out at KIA of Omaha.com.
www.kiaofomaha.com
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