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 Lemon-Proofed
Extra Extra: Is Your Web Strategy a Lemon?
The Big Easy: Dealer Impact at NADA New Orleans
How To Effectively Build And Brand Your Dealership's Website
Lemon-Proofed
Dealer Impact Launches LemonInspection.com
Automotive dealerships now have a place to gauge their Web site and strategy with the release of
www.lemoninspection.com from Dealer Impact Systems. Lemon Inspection.com takes dealers through an
11-point inspection of their Web site and looks for potential pitfalls in a dealership's Web strategy.
After answering a series of questions, dealers receive immediate feedback followed by a detailed
inspection report.
"The Lemon Inspection is designed to be as objective as possible and a resource for dealers who want to
test their Web site and strategy," said Brian Cox, president of Dealer Impact Systems. "It's a free,
no-obligation service, and we believe it can be a standard for dealership Internet marketing which
continues to evolve."
Dealer Impact uses the information entered by the dealer and compares it to performance data and best
practices from its top-performing dealer clients as well as its own Internet marketing strategies to
compile a Lemon Inspection report. The 11-point inspection covers these areas: Inventory, Consumer,
Participation, Strategy, Marketing, Traffic, Tracking, Leads, Follow-up, Return on Investment and
Presentation. In the inspection process, dealers answer questions related to each point. Recommendations
and examples of best practices are applied to the answers given by the dealer. Dealer Impact also
examines the Web sites of the participating dealers and offers feedback.
Extra Extra: Is Your Web Strategy a Lemon?
Dealer Impact has launched a national advertising
campaign promoting www.lemoninspection.com
The campaign includes full page ads appearing in Automotive News and Dealer Marketing Magazine. The
campaign is a departure from the traditional advertising concepts employed by Dealer Impact's competitors
and is designed to provoke thoughts and questions about Internet marketing and getting the most out of
your Web site.
The Big Easy
Dealer Impact at NADA
New Orleans
Lemon Inspections will be the theme of the Dealer Impact Systems' booth at NADA 2005 in New Orleans next
month. Over 10,000 dealers attend the auto industry's largest convention and Dealer Impact will be a part
of it. Dealers will be able to get a Lemon Inspection of their Web sites at the Dealer Impact booth
(#4411). They'll also have a chance to win a 2005 Sea Doo RXP. Make sure you stop by. The convention
begins Saturday, January 29, and runs through Tuesday, February 1.
How To Effectively Build And Brand Your Dealership's Website
Dealer Impact featured in Dealer Marketing Magazine
An extensive article on building a strong Web presence in the December issue of Dealer Marketing Magazine features Dealer Impact Systems.
The article highlights the increasing number of consumers who use the Internet, features
tips on Internet marketing for auto dealers and gives examples of best practices and results from dealers
across the country.
Click here to read the article
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Dealers' Internet Connection Gets Stronger
That's the headline in the latest NADA AutoExec magazine. NADA released the results of its 2004 Dealership
Internet Survey which found that nearly every dealer (97%) now has a Web site. Two-thirds of dealers reported
completing an entire deal over the Internet within the last year. Dealer Web sites generated an average of 43
leads and nine sales of new vehicles in the previous month, up from 32 leads and 6.5 sales in 2001. Used cars
averaged 26 leads and 7.9 sales.
Car Sales Courtship Dance Evolves Online
By Matt Conn
Central Wisconsin Sunday
Car dealers and consumers are seeing less and less of each other, as buying a car online has become a
more common transaction for both.
Even officials at eBay.com, a trading Web site, were not expecting such a relationship to form.
read more
Online Shopping Now Seen Outpacing Early Estimates
CBS Marketwatch
SAN FRANCISCO --December 16, 2004-- If online holiday sales keep up their current pace, investors might
have significantly underestimated the growth in Web commerce.
read more
Search for Some Perspective
BY Mark Kingdon
December 7, 2004
Published in ClickZ.com
Just because my telephone number is in the white pages doesn't mean the future love of my life is going to
call me out of the blue looking for a date. It's the same with search. Just because a marketer gets the top
ranking, or buys its way there, doesn't mean search will lead to a lifelong bond with a customer.
read more
Betts Auto Campus
Betts has a new Volvo and Jaguar store. They also have an updated Web site this month. Take a look...
www.bettscars.com
Sherman Dodge
In Skokie, Illinois, Sherman Dodge created a Polish language Web site for its customers. FANTASTYCZNY!
www.shermandodge.com
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