|
 To Know 'Em Is To Love 'Em
More of What They're Looking For
Does Your Website Advertise Your Advertising?
To Know 'Em Is To Love 'Em
Dealer Impact's Incentive Delivery (I.D.)
Fast-loading, incentive-based and highly-functional, Dealer
Impact's Incentive Delivery (I.D.) helps dealers put an identity
on their online shoppers. With I.D., dealers can create numerous
incentive-based 
offers to capture Internet leads. They can be placed on any
page on the website to promote each department and capture
visitor information. Dealer Impact's I.D. meets one of the
challenges in marketing through your website—keeping
up with the latest trends in Information Technology. Today,
many consumers are updating their operating systems to Microsoft
Windows XP Service Pack 2, which automatically blocks the
pop-up ads used by Internet marketers. I.D. is programmed
in Flash to enhance the shopping experience for your customers.
More of What They're Looking For
WAM's Extended Data System
Does anyone really need 50 photos for each listing on their
site? Sure! At least we want our dealers to have that option.
The new Extended Data System lets you go over the top showing
more photos, more details, more useful links and information—it's
what consumers are asking for when they visit dealerships
online.
Extended Data System creates a functional and appealing way
to show inventory and enhances the visitor's experience on
your site. The viewer gets every bit of information about
the vehicle they're researching and view a full-size photo
gallery. All of the links and tools that turn browsers into
buyers are within each inventory listing display. When they're
online, use Extended Data System to create a showroom experience.
EDS Highlights
- Faster Loading
- Features Sales Personnel
- Imports up to 50 photos per listing
- VIN decode multiple listings in one step
- Additional pricing fields
- Lists vehicle condition
- Options can be imported
- Includes Ebay interface
- Certification logos are displayed
Does your website advertise your advertising?
 |
| Gabus Ford’s radio jingle
greets their website customers |
"Stay on message" is a term you'll hear in an election year.
Good politicians know they have to do this to drill their
platform into the thoughts and minds of the electorate and
repeat it over and over to every audience. The same can be
said in regards to advertising, particularly when you have
a relatively new medium like the Internet. Will your web visitors
see the same message you're placing in newspapers, radio and
television? As research continues to show that more people
are using the Internet to look for cars and trucks, this issue
becomes increasingly important. Using Dealer Impact's Banner
System (Internet banners and coupons) is the easiest way to
help you stay on message. Within your Dealer Impact system
you have the ability to not only repeat the message your customers
are getting from your newspaper, radio and television advertising,
but actually engage them and get them to take action.
|
|
Dealer Impact customer is an
"Innovative Dealer"
Greg Rietz, a salesman at Lujack’s Northpark Auto
Plaza in Davenport, Iowa, sold 737 cars last year and
was featured in Automotive News’ Innovative Dealers
special section. Some of Rietz’s tactics include
keeping a record of six years of sales on three strips
of adding-machine tape taped to his salesman of the
year award. "It's effective because I don't misplace
it," Rietz says. "And if I ever have to see
how I'm doing, I just turn the award around."
Scion Marketing Targets
Gen Y Drivers
Scion is targeting the younger, computer-savvy generation
through the place most Gen Y buyers hangout—the
Internet. An article in the Journal Times of Racine,
Wisconsin, describes how Scion customers at Gentile
Automotive are taken to a “discovery area”
where they use the Internet to build and price their
car. Says Joe Jardina, Toyota brand manager at Gentile,
"Believe it or not, these kids, they know more
than us about these cars already."
Women Have Car Shopping Blues
From the Dow Jones Newswire--Capital One Financial surveyed
more than 800 female car buyers, 40 percent of whom
said they were treated unfairly because of gender. So
how to bend the gender rules and get the best deal?
The article calls the Internet the “...great equalizer.
Do your research on new and used-car prices, not to
mention dealer costs, incentives, rebates and trade-in
value from the comfort of your home.”
A sample of Dealer Impact employees recent Internet
purchases:
- Pizza
- Dell laptop
- Vanderbilt Commodores jacket
- Lingerie
- Toy on Ebay
- Cologne
- Maternity clothes
- Plane tickets
- Golf clubs
Biggers Chevrolet
It's truly "Chevy Heaven" at Biggers with a site that
looks glorious and works like a saint. www.biggerschevy.com
Carousel Motors
Watch Dealer Impact's "I.D" help Carousel
capture customers www.carouselmotors.com
Ryan Auto Mall
You can settle for excellence. www.ryanautomall.com
|
|
