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PHONE: 877-334-9638
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WWW.DEALERIMPACT.COM
systems
press room
contact info
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Last month, we shared with you the story of Bob Utter Ford, our customer in Sherman, Texas,
that advertised its pre-owned site with a banner in front of the dealership, which is near
a busy highway intersection. That helped spike online activity by 40% during the month the
banner was displayed.
In Kansas City, nearly 100,000 cars per day are cruising along I-435 where a billboard
advertises ChampionSuperstore.com. Lana Cashmark, Internet Manager at Champion Chrysler
Jeep aggressively markets the dealership website. It has made a difference. "It's
incredibly cost effective," says Cashmark. "75% of our Internet sales are generated through
our website and the Internet Department accounts for 25-30% of the dealership's sales each
month." Champion Chrysler Jeep uses an aggressive media mix to promote the dealership, but
the billboard campaign promotes only the dealership website with the line "Shop 500 Cars
Online" and "ChampionSuperstore.com." The billboard rotates to other high traffic areas
around the city letting everyone know that Champion Superstore is right at their
fingertips.
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Extension 501 is our direct customer support hotline (877-334-9638 ext. 501). In our effort
to provide the best customer support, we wanted to offer a couple of insights that make the
process even more efficient. Should you have to leave a voice message for customer support,
always leave a brief description of what you need along with your contact information.
This allows us to be ready with the right support personnel or technical requirements when
we connect with you. If you don't have one already, you may want to consider using a
separate email address from your sales email when communicating with our support team.
This decreases the risk of return email from our support team getting lost within your
email sales leads. Also, a reminder that our support team email address is
disupport@dealerimpact.com
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It's what they want__the power to create. Build Your Car - Make An Offer lets your visitors
create their new car while creating a lead for you.
Test drive it now.
Last chance lead capture for your site. Incentive Delivery System is more effective than pop-up
windows and less intrusive. It lets your visitors get what they're looking for while
letting you hook them at the exit door. A free trial is available right now. Call
888-251-0285 to add this option to your system.
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www.bobsteelechevy.com
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Located in Cocoa, Florida, just minutes from the beach, Bob Steele Chevy's new website
delivers the soothing sounds of the ocean to its visitors. The custom site features a
seaside look with an animated logo that captures the dealer's brand.
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www.breckenridgemotors.com
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"The spirit of St. Louis is evident in the new Breckenridge Motor Company and West End Motor
Comany websites. The famous Gateway Arch serves as a backdrop to the flash car rotator
that makes these custom sites come alive. A vehicle counter on the splash page lets
visitors, particularly repeat visitors, know the online inventory is updated.
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Car dealers and manufacturers risk losing online sales, Forrester says
Internet Retailer, August 2004 -
Dealers and manufacturers must do a much better job with lead generation if they ever hope
to close more online sales, says a new report from Forrester Research.
The report says that customers are flocking to the Internet, with 27% of online auto
shoppers requesting a price quote from a dealer. But while the Internet generates about
1.8 million total monthly online sales leads, only about 165,000 monthly sales are closed.
read more
Mitsubishi drives car sales through bold online efforts
BY FRANK BARNAKO
CBS MarketWatch
Mitsubishi Motors North America is sold on the Internet, so much so that it is launching
an online effort to register prospective buyers.
On the Web at www.seewhathappens.com and through targeted e-mails, shoppers in 10 major
markets are being urged to make appointments to drive and compare Mitsubishi vehicles
against top sellers from Honda and Toyota.
Since running a TV ad in last year's Super Bowl, which cross-promoted the company's website,
Mitsubishi said it received 31 million visits. Ian Beavis, senior vice president of
product development, added that site visitors who also stopped by a Mitsubishi dealer
were four times as likely to purchase a vehicle as people just doing online research,
according to Internet Retailer.
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