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PHONE: 877-334-9638
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WWW.DEALERIMPACT.COM
systems
press room
contact info
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Inventory is the #1 reason people visit your website and probably always will.
That's why Dealer Impact continues to upgrade the inventory search interface feature
of our web systems.
Consumers are motivated by photos and information-just ask any eBay buyer-and this upgrade
definitely has both. Try 50 photos per listing. Every angle of your inventory is captured for
your visitors to view. A dynamic feature of the search interface is a moving slideshow that
scrolls across a section of the page allowing the viewer to manipulate the presentation by
clicking on a particular thumbnail. More than photos, it gives the viewers what they want-a
complete assessment of each listing.
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When you need an answer, solution or quick fix, make sure to update your phone listing and email
address book with our new direct customer support contact information. This will help expedite
your support requests and put you in touch with our customer support professionals:
877-334-9638 ex. 501 disupport@dealerimpact.com
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With the addition of account executive Reid Chapman, Dealer Impact now has a full-time
presence in Houston, Texas. Chapman is a resident of Houston who has spent the majority
of his life in the automotive retail industry. His father was the longtime owner of a
dealership in Chapman’s hometown of Bountiful, Utah. Chapman served as general manager
for ten years, launching an Internet department.
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With over 16,000 cars per day rolling through the intersection where the dealership is located,
Bob Utter Ford has a captive audience__especially when the stoplight turns red. When Bob Utter
pre-owned signed on with Dealer Impact, we placed a banner that advertised their web address in
view of this daily stream of traffic. The results-a 40% increase in the number of visitors to
www.bobutterpreowned.com over the month the banner was posted roadside. Upon its removal,
the number of visitors decreased by 35% the following week. Although many of you are including
your web address in your advertising mediums, this example highlights the power of making your
web address the single focus of an advertising tactic. With more and more people making dealer
websites their first stop in the car buying process, focusing a promotion on your web address
may yield some new results.
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www.billkayford.com
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Bold, blue and active, check out our latest Bill Kay production. Part of the Bill Kay group of
dealerships, our design for the Ford site includes dynamic flash functionality that also features
user-controlled 360 views.
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www.donschunk.com
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We think we created a look as unique as the dealership's slogan__No Bunk @ Don Schunk. An active
home page really makes the hot Chrysler 300, and other lines, come alive.
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J.D. POWER AND ASSOCIATES REPORTS:
More Than One-Half of Buyers Now Use the Internet to Shop for a Used Vehicle
Online Sources Outpace Traditional Newspaper Advertising for First Time in
Leading Consumers to the Vehicle They Purchase
July 7, 2004, WESTLAKE VILLAGE, Calif. -
Internet use among used-vehicle buyers has jumped significantly,
with 54 percent of late-model used-vehicle buyers using the Internet during their shopping
process-up from 47 percent in 2003, according to the J.D. Power and Associates 2004 Used
Autoshopper.com StudySM released today.
read more
A View From Across the Pond
INTERNET CAR BUYING
CARkeys Magazine (United Kingdom)__
JULY 16, 2004
Recent research by Glass's has found that people using the Internet to find dealers and compare
prices are much more likely to shop outside their own local area. While only 30% of non-Internet
users are prepared to travel more than 25 miles to find the right car, the figure among web
shoppers is almost double that.
The most popular use of the Internet by car buyers is to compare prices - that's what 37% of
those in the survey said. Going down the scale, visiting a manufacturer's website comes next,
followed by locating a dealer, comparing car specifications, looking at road tests and (for 15%)
visiting an independent dealer's website...
read more
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