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Brian Cox, President
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We always say we have the dealer's interests at heart, so that's why we're keeping our new
newsletter short and sweet, and to the point. We just want a little bit your time to
better communicate what we're doing and provide a forum for our customers. Hopefully it
will be a fun and informative. So welcome to the first issue of Dealer Impact Newz. In
each issue, we'll update you on what we're doing to help your business, let you hear from
some of our employees, put the spotlight on what your colleagues are doing and keep you
abreast of what's happening in the industry. Feel free to share your thoughts and
suggestions with me anytime. Communication is a two-way street.
Brian Cox, president, Dealer Impact Systems
newz@dealerimpact.com
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BRANDING YOUR SITE
Lana Cashmark, Internet Manager at Champion Chrysler Jeep in Independence, Missouri,
moves approximately 30 cars per month via the web. Dotcominsider ranks her as one of
the nation's top Internet Managers. In a competitive market like Kansas City, Cashmark
has made it a priority to develop the Champion Superstore brand making sure the web address
for her dealership is everywhere. Billboards advertise
www.championsuperstore.com and nothing else. The address is featured prominently in every
piece of media Champion buys and is included on every door in the dealership. The on-hold
message in the dealership's phone system includes the web address also. "It's getting to
where people go to our website to get our phone number," says Cashmark. "I know this
because we can track specific phone numbers through our site."
WHO'S CALLING®
Dealer Impact Systems has made it a priority to develop strategic partnerships with
companies that offer superior products for the automotive Internet industry. The
latest example is our partnership with Who's Calling®. Who's Calling assigns unique
phone numbers to each marketing outlet (billboard, TV, website, etc.) to let you know
where callers are getting your number and help maximize your marketing dollars. It also
integrates with your CRM, records conversations to help improve sales efforts and customer
service, and allows you to review every inbound call on a single screen to easily sort and
organize your leads. Who's Calling is offered by Dealer Impact Systems at a price-point
you won't find elsewhere-as a stand-alone product or included as part of a web system.
Who's Calling's is continuing to improve its current menu of services to help dealers
identify potential sales opportunities with call capture, call recording, and extensive
report and management features, while making it easy to use and less time consuming.
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One-third of Internet users in the US visited automotive websites in February 2003,
according to new research from comScore Media Metrix. The company's latest report
indicates that 48 million US Internet users visited websites in the automotive category
during February 2003.
It will be hard for the next generation to understand browsing large sheets of paper with
tiny type for the precise automobile, job or apartment they seek: don't you just type in
what you want and the Internet brings back the exact items you're looking for? Media of
all types are going to get sliced and diced and rearranged, and any producer in denial
about that will lose the audience __ Michael Rogers, Newsweek
Here's a corporate slogan that Madison Avenue doesn't want its clients to see: Slogans are
losers. Among tag lines for 22 of the nation's biggest marketers, only six were recognized
by more than 10% of those surveyed - this for companies spending more than $100 million a
year on ads. It gets worse. Three slogans - Circuit City (We're with you), Kmart
(The stuff of life) and Staples (That was easy) - scored an embarrassing 0% recognition.
Circuit City has only been using the "We're with you" slogan for two years, spokesman Jim
Babb says. "It takes a long time, often years, to build widespread public recognition of a
national branding slogan," he says. Only Wal-Mart's "Always low prices. Always." was
recognized by more than half (64% actually) of the 1,021 consumers phoned in mid-July.
__ USA TODAY
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Tim James
General Manager
Dealer Impact Systems
"We take a lot of pride in helping our customers achieve their goals. The feedback I’ve
gotten means a lot to me and I appreciate the fact that our customers are willing to
share their success stories with us as well as other dealers. It tells me we’re doing
things the right way."
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