http://www.dealerimpact.com/blog Dealer Focused. Results Driven. Mon, 12 May 2008 20:30:55 +0000 http://backend.userland.com/rss092 en A couple of questions today. First, are you still running an ad in the yellow pages? Of course you are, right? And you're also running an ongoing search engine marketing (SEM) program, right? No? Really? Here's the thing. Google is well on its way to killing the yellow pages. In my ... http://www.dealerimpact.com/blog/2008/05/12/yellow-pages-and-search-engine-marketing/ by : Glen Garvin Digital Dealer Magazine, April 2008 Each month millions of potential car buyers go online to research and shop for used vehicles. In fact, studies show that in 2006, 59 percent of all pre-owned vehicle shoppers used the Internet during the buying process. Internet research and shopping is no ... http://www.dealerimpact.com/blog/2008/05/09/making-your-vehicles-stand-out-online/ All of us, at one time or another, are charged with coming up with the next great idea for our company. It may be a marketing or advertising idea, a merchandising concept, promotion or even an accounting idea. They're all potentially valuable and can change the path of your company. But ... http://www.dealerimpact.com/blog/2008/05/07/the-idea-is-king/ by : Jim Richter From: Dealer Fixed Operations Magazine April 2008 A recession is kind of like the common cold; it's a natural phenomenon, it happens every so often, it's usually not life threatening, and if you've taken reasonable precautions it usually is just an inconvenience. Those who don't take care of ... http://www.dealerimpact.com/blog/2008/05/05/dealing-with-the-big-%e2%80%98r%e2%80%99-%e2%80%94-recession-doesn%e2%80%99t-have-to-be-what-it%e2%80%99s-feared-to-be/ As our society speeds along ever faster and communication is channeled through one technology or another - all this powered by the internet and instant access to the totality of man's accumulated knowledge, of course - common courtesies seem to be falling by the way side. So much so, that ... http://www.dealerimpact.com/blog/2008/04/30/the-power-of-%e2%80%9cthank-you%e2%80%9d/ By David Kain Ward's Dealer Business, Apr 1, 2008 12:00 PM You likely shop or research online with the expectation that the websites you visit will have the information you seek. When the sites you select don't have the information, you probably click on another and keep clicking until you find something that ... http://www.dealerimpact.com/blog/2008/04/28/your-dealershipcom/ I've always thought that as bandwidth expanded and became less of a hindrance to online multimedia (I don't know anyone that's still on dial up!), we'd see a lot of crossover and repurposing between traditional media (television, radio, newspaper, direct mail) and new media (internet, email, mobile, etc.). But to ... http://www.dealerimpact.com/blog/2008/04/24/reuse-recycle/ Published: April 14, 2008 in iMedia Connection Has your PPC campaign maxed out in terms of ROI? Not to fear -- you can continue to boost returns by following these suggestions. As I trawled through my daily fix of industry emails yesterday, I was amused to see two articles in the same ... http://www.dealerimpact.com/blog/2008/04/21/maximize-ppc-campaign-returns/ So you've been collecting emails for months or even years now. You've got hundreds or maybe even thousands of people who have raised their hands and agreed to listen to what you have to say. So what are you doing with that list? If you're just sending them a quarterly newsletter ... http://www.dealerimpact.com/blog/2008/04/15/make-those-opt-ins-count/ It's one of the most commonly debated issues in e-marketing: Should the emails you send out be text-only or should they be HTML? The argument for text-only goes like this... It feels less like advertising, it's better at getting around spam filters, the most important emails people get are usually ... http://www.dealerimpact.com/blog/2008/04/11/text-only-or-html-email%e2%80%99s-million-dollar-question/