JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

I’m going to take a break from my normal market-centric rants to call attention to this fascinating article about a new company called Better Place. The company’s basic premise… mash together automotive and cell phone business models to create the infrastructure and consumer demand necessary for the mass-scale adoption of electric cars — and the […]

Nothing has changed the way consumers use the Internet quite like video. Youtube.com and its brethren have fulfilled the true multi-media promise that was made back when we were all still on dial-up. We knew the day would come… and it has arrived.
So what’s made it happen? Well first of all, well over 50% of […]

JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

One of the oft overlooked aspects of our digital world is that is has a near-flawless memory. Unlike the paper, ink and magnetic tape of the old analog world, the ones and zeros of digital information never deteriorate. That, of course, means that the digital information you push out into the world (i.e. your website, […]

Published: May 30 2008 by iMediaConnection

In a tight economy, it takes ingenuity to capture the attention of in-market shoppers. See what tools the automotive industry uses to generate consumer interest and increase conversions.
As you would expect, today’s biggest trends in the automotive industry all revolve around e-commerce. As more consumers head online to research and […]

Published May, 2008 by Digital Dealer Magazine
You have heard a lot of rumors circulating about a recession in the United States. Whether it is true or not is a moot point. When I sat down to ponder this question I was hit with the concept that you should always be operating your dealerships as if […]

There are no more late adopters  
For years, we’ve heard the excuses. At first it was, “most of my audience would rather shop on the lot,” and then it was, “Some my audience still doesn’t have internet access,” a short time later we heard, “There are still some people out there who don’t use the web […]

Published: May 19, 2008, iMedia Connection
by: Craig Walmsley
Location-based targeting is on the verge of exploding — find out what this technology will soon enable you to do.
In 2005, Microsoft launched a Location Finder as part of its Live Maps service. The application examined the networks a person was connected to, cross checked his IP address, […]

By: Pat Ryan, Jr.
From Digital Dealer Magazine February 2008
Every week seems to bring an interesting new study on how consumers are using the Internet in their car buying process. While all of these studies point to the importance of an evolving e-strategy for dealerships, it is not always easy for dealers to glean actionable takeaways […]

A couple of questions today. First, are you still running an ad in the yellow pages? Of course you are, right? And you’re also running an ongoing search engine marketing (SEM) program, right? No? Really?
Here’s the thing. Google is well on its way to killing the yellow pages. In my house, we tossed our yellow […]