By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

One of the oft overlooked aspects of our digital world is that is has a near-flawless memory. Unlike the paper, ink and magnetic tape of the old analog world, the ones and zeros of digital information never deteriorate. That, of course, means that the digital information you push out into the world (i.e. your website, […]

by: Joe Webb
I often write of the importance for Internet sales managers to separate themselves from the common salespeople on the dealer floor. To focus on professionalism, profit, and process opposed to the bad habits and behavior of the old school veterans hanging around the showroom griping. If you want your Internet department to flourish, […]

by : Arnold Tijerina
In this digital marketing age with more and more consumers choosing to utilize the Internet to assist in making their automobile purchasing decisions, it is increasingly important to monitor the activity within your Internet departments.
Judging the effectiveness of your Internet traffic cannot be done solely by evaluating its production. Whether you are […]

When you send out direct marketing materials, be they postcards, letters or emails, how personal are they? You’ve certainly abandoned the “Hello Valued Customer” greeting for a first name… but is that where it stops? Are you using past purchase history, geographic information, age and income levels and such to create truly personal messages and […]

Published: May 30 2008 by iMediaConnection

In a tight economy, it takes ingenuity to capture the attention of in-market shoppers. See what tools the automotive industry uses to generate consumer interest and increase conversions.
As you would expect, today’s biggest trends in the automotive industry all revolve around e-commerce. As more consumers head online to research and […]

Published May, 2008 by Digital Dealer Magazine
You have heard a lot of rumors circulating about a recession in the United States. Whether it is true or not is a moot point. When I sat down to ponder this question I was hit with the concept that you should always be operating your dealerships as if […]

It’s been said, “the devil is in the details.” Which means, of course, that the difference between success and failure is often something small and seemingly insignificant. This is absolutely true when considering the effectiveness of your dealership’s marketing. Try experimenting with the following little details and you may realize some huge gains in your […]

Published: June 05, 2008, iMedia Connection
With consumers tightening their purse strings, it’s more important than ever for marketers to reach out to potential customers with relevant offers they can’t refuse.
Debate continues in the media as to the fate of the U.S. economy: Are we in a recession, or merely flirting with one?
For brand marketers, it […]

from drivingsales.com, posted 6/3/08
Now for the weekly check list.  ISMs need to be completelting these items on a weekly basis and reporting to their management on their progress of each of these items.  Following this task list regularly will greatly increase your success: 
Weekly Check List
Date _______
1. __ Visit dealership website. Call toll free and other phone numbers to ensure they’re […]