social networking
Post vehicle inventory out to Craigslist, get more links back to your site
Need more exposure for your inventory? Want more links pointing back to your site? Instead of just having one landing page (your website) why not have 10’s if not 100’s of landing pages? Social networking is making all of this possible and if you’re not participating then you’re falling behind.
In a recent blog post, we discussed the idea of putting your inventory videos out on YouTube. These videos each have their own URL with keywords which all link back to your dealer website. Along the same lines, Craigslist is another option for you to penetrate specific geographic markets. YouTube is an international sensation (as is Craigslist) but with Craigslist there are metropolitan networks where you can post an ad. Customers then search these listings by city/region to find local deals.
Dealer Impact has programmed the functionality to automatically generate a nicely formatted HTML ad with your vehicle’s information automatically populated into it - full of pictures, information, and links back to your site. Just like with YouTube, search engires are able to index each and every one of these pages for keywords. Even if a customer isn’t searching specifically on the Craigslist site, they could still find your ad by searching a specific enough phrase on a search engine such as Google.
For a sample Craigslist ad, visit: http://www.di-web2.net/craigslist/sample.html
From a marketing standpoint, notice how the branding of the dealer website is retained through to the ad. If you’re familiar with Craigslist, most ads you see have a plain white background, typically a lump of text that is hard to read, and some ads don’t even contain photos. With the thousands and thousands of ads posted on Craigslist, you only have those initial few seconds to grab their attention and get them to read on. We believe in branding your ads to your dealership, providing a professional looking landing page to convert more leads into sales.
For more information on listing your inventory on Craigslist, please call Sales at 877.334.9638
The Factor x 10 drives traffic from social media and video portals
The Factor of 10 increases a website’s chances of being found by a factor of 10. The program creates 10 Points of Presence (POPs) out on the internet to increase your chances of being found and at the same time increasing your current website’s popularity with all the search engines like Google, Yahoo, and MSN.
Each of these pages is specially formulated (SEO) for the search engine spiders to find and index their content, thus by creating these satellite websites out on the web we create a network of doorways for people to find you. These satellite pages can exist anywhere, even inside the Facebook network.
The Factor x10 Examples:
Satellite Pages
Facebook Fanpages
YouTube Channels
Please contact us to find out more about the Factor of 10 and make it easier for customers to find you vs. your competition.
Brian Cox
President
Dealer Impact Systems
The Power of Satellite Videos, the number one way to drive traffic to your virtual dealership!
Videos provide visual stimulation and an emotional response, however provoking an action from that response only happens when people can find them. Satellite Videos dramatically increase conversion ratios and time on your website, but the general population is not on your website day in and day out.
Dealer Impact believes your website presence should be in as many places as possible, all the time. We all know YouTube is the number one video portal on the internet, so if you export your videos, let’s say 100 for easy math, that is 100 more Points of Presence (POPs) you didn’t have before. The video player comes with an embed code that allows you to integrate these videos anywhere. You can embed them on Facebook pages, eBay, Cars.com, blogs, anywhere.
Each video acts like a satellite in cyberspace, a POP, for people to find you. Place them in popular social media sites or portals where there are hundreds of millions of potential customers giving them a direct link back to your dealership.
Let the power of Satellite Videos put your dealership on the screen of every computer on the planet.
Brian Cox
President
Dealer Impact Systems
Social Media Crosses into the Mainstream
By Rich Cherecwich
Social media, once a place for early adopters, curmudgeonly blog critics and college students, has officially entered the mainstream. According to a poll from Forrester Research, 75 percent of internet users participate in some form of social media, up from 56 percent in 2007.
One area where Forrester noticed large growth was in blogs and consumer-written product reviews. Participation grew from 48 percent of internet users to 69 percent, undoubtedly spurred by difficult economic times and consumers’ desire to research potential purchases before buying. The number of critics, or those who write the reviews, also grew from 25 percent to 37 percent.
Social networks increased in popularity as well with a 39 percent growth in new profiles. As more proof that social media has gone mainstream, Forrester noted that the age gap in social media is quickly closing. Although younger demographics still rate higher, the 35-44-year-old demographic saw considerable growth in writing reviews and joining social networks.
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