JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

By Chris Lien 
Sometimes being in the third or fourth paid search position is actually more effective — and a lot cheaper — than winning the top spot. Find out when it pays and when it doesn’t.
When marketers buy keywords, they often get caught up in the idea that their ads have to come first on […]

by Jeff Kershner 
I had a nice conversation with someone the other day and we were talking about how it’s so easy to get all these acronyms mixed up. You read an article in one magazine that talks about SEM and the next article you read refers to what seems to be the same thing as […]

By Michael Estrin
News of Adobe’s decision to work with Google and Yahoo to make Flash searchable spread like wildfire. But so far, agencies aren’t sure what this change really means.
When John Romano, a senior web developer for marketing firm Capstrat, sits down to build a website for a client, he worries about a lot of […]

By David A. Utter
Crawlers may miss things inside SWF
Just because Google says they pry out the text content from Flash files and make them searchable may mean less than webmasters think.
Flash represented a surefire way to keep content out of search engines. The algorithms that could chew through massive text files without a hiccup hit […]

Confused about SEO? You’re not alone. We reached out to leading SEO gurus, including Google’s search evangelist and Danny Sullivan from Search Engine Land, to uncover the truth behind the most common myths.
Attending an ad:tech San Francisco panel on search engine optimization, one fact came apparent almost immediately: There is a ton of misinformation out […]

http://videos.webpronews.com/2007/11/01/seo-where-do-i-begin#

If you were going to build a new physical location for your dealership, the “where” would be as, if not more, important than the “what.” After all if potential customers couldn’t find you, then buying a vehicle from you becomes all but impossible.
Not coincidentally, the same principle applies online. If your customers and prospects can’t […]

by Lisa Wehr
Published October 17, 2007 in iMedia Connection
A newly released Oneupweb study of retailers reveals some startling facts about the power of optimizing for search.
Quick, who’s the largest online retailer of shoes? Nike? Footlocker? Payless? Timberland? Not even close. The winner is Zappos.com, an eight-year-old company that, until recently, had little or no brand […]

Whether you’re creating a new car dealership website or maintaining an existing one, the chances are great that you’re doing so with the intention of your website being your ultimate marketing tool. You want it to be found by potential customers, who will peruse your “virtual dealership,” find what they are looking for, and eventually […]

When an auto dealership is considering a new website, one of their first considerations is typically the look and feel of the site. Dealerships pride themselves on the image they project to their customers, so it’s natural that they are drawn to great looking websites.
One trend in the auto web design industry is the “flash” […]