JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

by Mitch Turck
If I had a dime for every dealer who demanded to be at “the top” of Google…trouble is, most of them don’t know where the top actually is. Or, they know where the top is and (as usual) prefer to invest money for instant ROI rather than invest time and effort for […]

by Jeff Kershner 
I had a nice conversation with someone the other day and we were talking about how it’s so easy to get all these acronyms mixed up. You read an article in one magazine that talks about SEM and the next article you read refers to what seems to be the same thing as […]

By Michael Estrin
News of Adobe’s decision to work with Google and Yahoo to make Flash searchable spread like wildfire. But so far, agencies aren’t sure what this change really means.
When John Romano, a senior web developer for marketing firm Capstrat, sits down to build a website for a client, he worries about a lot of […]

A couple of questions today. First, are you still running an ad in the yellow pages? Of course you are, right? And you’re also running an ongoing search engine marketing (SEM) program, right? No? Really?
Here’s the thing. Google is well on its way to killing the yellow pages. In my house, we tossed our yellow […]

From Auto Remarketing
April 08, 2008
SCOTTSDALE, Ariz. - Despite widespread retail declines across the American economy, a recent study projects an upswing in online shopping for 2008. This includes the auto industry, which analysts predict to be among the top three Internet sales categories.
The State of Retailing Online, a Shop.org study conducted by Forrester Research, anticipates that […]

from iMedia Connection
March 31, 2008
by Lisa Wehr
A Record Year for Paid Search Marketers
In uncertain financial times, marketers return to the basics — accountability, flexibility and cost efficiency. These, more than any other online marketing strategies, typify paid search marketing. They also explain the remarkable growth of paid search (pay-per-click, display and other contextual ads). According […]

From Digital Dealer
Volume 3, Issue 13
March 27, 2008
Search engine marketing (SEM) spending exceeded projections in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will exhibit continued growth, according to preliminary findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO) released at […]

From Marketing Vox, 12/11/07
There is significant correlation between brands’ appearing in the top organic search and sponsored placements, and consumer brand affinity, recall and purchase intent, according to results from a Google-sponsored eye-tracking study published in a whitepaper, reports MarketingCharts.

The study by eye-tracking firm Enquiro sought to determine how the placement of search listings and […]

http://videos.webpronews.com/2007/11/01/seo-where-do-i-begin#

If you were going to build a new physical location for your dealership, the “where” would be as, if not more, important than the “what.” After all if potential customers couldn’t find you, then buying a vehicle from you becomes all but impossible.
Not coincidentally, the same principle applies online. If your customers and prospects can’t […]