JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

Double-digit Web ad growth
Automotive advertising spending in the US dropped to $1.99 billion in Q1 2008, according to TNS Media Intelligence. That was down more than 14% compared with Q1 2007.Ad spending is “sinking as fast as new car sales,” said Jon Swallen, senior vice president of research at TNS, in a July 2008 Detroit […]

By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

With $4.00 gas putting a slow down on the automotive business, and the economy in general, auto manufacturers are clamoring to develop and build hybrids and other energy efficient vehicles.
Amid all this, you’re still trying to run a dealership. Chances are, you’ve had to make cutbacks across the board. And even if you’ve had to […]

by : Arnold Tijerina
In this digital marketing age with more and more consumers choosing to utilize the Internet to assist in making their automobile purchasing decisions, it is increasingly important to monitor the activity within your Internet departments.
Judging the effectiveness of your Internet traffic cannot be done solely by evaluating its production. Whether you are […]

I consistently see marketers in all industries trying too hit marketing home runs. They’re swinging for the fences with every television campaign, direct mail piece and online promotion. And just as often, they’re putting all their financial energy into each swing, ensuring that they’re only going to get one shot. And their intentions are good… […]

Published: May 30 2008 by iMediaConnection

In a tight economy, it takes ingenuity to capture the attention of in-market shoppers. See what tools the automotive industry uses to generate consumer interest and increase conversions.
As you would expect, today’s biggest trends in the automotive industry all revolve around e-commerce. As more consumers head online to research and […]

Published May, 2008 by Digital Dealer Magazine
You have heard a lot of rumors circulating about a recession in the United States. Whether it is true or not is a moot point. When I sat down to ponder this question I was hit with the concept that you should always be operating your dealerships as if […]

In our increasingly flat world, where the international marketplace is the only marketplace, it’s becoming harder and harder to define exactly what “American Made” means. And nowhere is the issue more confusing than in the automotive business. Is a Ford made in Mexico an American car? How about a Toyota that’s manufactured in America?
Difficult questions, […]

It’s been said, “the devil is in the details.” Which means, of course, that the difference between success and failure is often something small and seemingly insignificant. This is absolutely true when considering the effectiveness of your dealership’s marketing. Try experimenting with the following little details and you may realize some huge gains in your […]