JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

Published: June 05, 2008, iMedia Connection
With consumers tightening their purse strings, it’s more important than ever for marketers to reach out to potential customers with relevant offers they can’t refuse.
Debate continues in the media as to the fate of the U.S. economy: Are we in a recession, or merely flirting with one?
For brand marketers, it […]

from drivingsales.com, posted 6/3/08
Now for the weekly check list.  ISMs need to be completelting these items on a weekly basis and reporting to their management on their progress of each of these items.  Following this task list regularly will greatly increase your success: 
Weekly Check List
Date _______
1. __ Visit dealership website. Call toll free and other phone numbers to ensure they’re […]

From Digital Dealer Magazine May 2008
by : Peter Batten
Your online store is just as important as your showroom, and the reason why is clear: 70 percent of new vehicle buyers use the Internet to vehicle shop, as do 61 percent of used vehicle buyers (2007 J.D. Power and Associates New Autoshopper.com & Used Autoshopper.com studies). […]

By: Pat Ryan, Jr.
From Digital Dealer Magazine February 2008
Every week seems to bring an interesting new study on how consumers are using the Internet in their car buying process. While all of these studies point to the importance of an evolving e-strategy for dealerships, it is not always easy for dealers to glean actionable takeaways […]

A couple of questions today. First, are you still running an ad in the yellow pages? Of course you are, right? And you’re also running an ongoing search engine marketing (SEM) program, right? No? Really?
Here’s the thing. Google is well on its way to killing the yellow pages. In my house, we tossed our yellow […]

So I was working with a client recently and asked, as a part of a marketing strategy session, what percentage of customers in their database they had email addresses for. A sheepish look came over the owner’s face, and he hemmed and hawed a bit before telling me they didn’t have any customers email addresses […]

by : Aimee Romero
From Digital Dealer Magazine - December 2007
Though most of the people who visit your dealership have first researched online, consumers who actually submit leads online are in a league of their own. These people are at a different point in the buying cycle and should be treated accordingly. To successfully turn Internet […]

by : John Federman Digital Dealer Magazine
November 2007
Professionals in the automotive industry are known for their knack of engaging customers the minute they walk onto a showroom floor. However, most dealers fail to deliver that same personal touch when it comes to their online presence.
Some dealers have yet to embrace the Internet as a sales […]

Your website has never created a single lead. There, I said it. Long lauded as the be all, end all of internet marketing, the website will always remain a limited, albeit powerful tool. Why is that, you ask? Well it’s because your website will always be a reactive marketing tool.
Your website sits out there in […]