JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

Double-digit Web ad growth
Automotive advertising spending in the US dropped to $1.99 billion in Q1 2008, according to TNS Media Intelligence. That was down more than 14% compared with Q1 2007.Ad spending is “sinking as fast as new car sales,” said Jon Swallen, senior vice president of research at TNS, in a July 2008 Detroit […]

By Chris Chariton
Traffic to your website is great, but engaged customers are what you really need. Here’s how to turn anonymous clickers into promising sales leads.
It’s time we re-framed the concept of “driving traffic” to websites.Just what is traffic anyway?Once upon a time, it wasn’t much more than a bunch of anonymous vehicles, people or […]

by : Arnold Tijerina
In this digital marketing age with more and more consumers choosing to utilize the Internet to assist in making their automobile purchasing decisions, it is increasingly important to monitor the activity within your Internet departments.
Judging the effectiveness of your Internet traffic cannot be done solely by evaluating its production. Whether you are […]

When you send out direct marketing materials, be they postcards, letters or emails, how personal are they? You’ve certainly abandoned the “Hello Valued Customer” greeting for a first name… but is that where it stops? Are you using past purchase history, geographic information, age and income levels and such to create truly personal messages and […]

There are no more late adopters  
For years, we’ve heard the excuses. At first it was, “most of my audience would rather shop on the lot,” and then it was, “Some my audience still doesn’t have internet access,” a short time later we heard, “There are still some people out there who don’t use the web […]

From Digital Dealer Magazine May 2008
by : Peter Batten
Your online store is just as important as your showroom, and the reason why is clear: 70 percent of new vehicle buyers use the Internet to vehicle shop, as do 61 percent of used vehicle buyers (2007 J.D. Power and Associates New Autoshopper.com & Used Autoshopper.com studies). […]

Published: May 22, 2008, from iMedia Connection, by: Guy Maser
The following tips will carry your company through the lean times and beyond.
In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the […]

By: Pat Ryan, Jr.
From Digital Dealer Magazine February 2008
Every week seems to bring an interesting new study on how consumers are using the Internet in their car buying process. While all of these studies point to the importance of an evolving e-strategy for dealerships, it is not always easy for dealers to glean actionable takeaways […]

by : Glen Garvin
Digital Dealer Magazine, April 2008
Each month millions of potential car buyers go online to research and shop for used vehicles. In fact, studies show that in 2006, 59 percent of all pre-owned vehicle shoppers used the Internet during the buying process. Internet research and shopping is no longer a trend, it’s now […]