JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

A few weeks ago, we discussed how your brand is more than the sum of your tagline, logo and name. Rather, it’s a promise that you deliver to individuals every time they interact with your company. And that promise begins and ends in one place — your people.
Even in an automated and digital world, people […]

As web technology evolves, and more and more of your marketing is online, it’s increasingly important to see that your digital brand is a proper reflection of your offline marketing materials.
When someone sees your web address in a newspaper ad and then types it into their browser, do they see a familiar face? Do the […]

 From Digital Dealer Feb. 12, 2008
by : John Federman
According to the National Automobile Dealers Association, in just 10 years, Internet advertising for automobile companies has gone from a fraction of a percent to 11.5 percent of total advertising spend. That’s nearly $680 million a year spent on online advertising.
Why the increasing emphasis on online advertising?  […]

If you are a GM dealer, I am sure you have received some pressure from GM or Cobalt to give your domain name to them or forfeit your leads from GM. I have received many calls in regard to this, from customers and non-customers wanting to know what this is all about. Cobalt is a […]