JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

from drivingsales.com, posted 6/3/08
Now for the weekly check list.  ISMs need to be completelting these items on a weekly basis and reporting to their management on their progress of each of these items.  Following this task list regularly will greatly increase your success: 
Weekly Check List
Date _______
1. __ Visit dealership website. Call toll free and other phone numbers to ensure they’re […]

There are no more late adopters  
For years, we’ve heard the excuses. At first it was, “most of my audience would rather shop on the lot,” and then it was, “Some my audience still doesn’t have internet access,” a short time later we heard, “There are still some people out there who don’t use the web […]

From Digital Dealer Magazine May 2008
by : Peter Batten
Your online store is just as important as your showroom, and the reason why is clear: 70 percent of new vehicle buyers use the Internet to vehicle shop, as do 61 percent of used vehicle buyers (2007 J.D. Power and Associates New Autoshopper.com & Used Autoshopper.com studies). […]

by : Glen Garvin
Digital Dealer Magazine, April 2008
Each month millions of potential car buyers go online to research and shop for used vehicles. In fact, studies show that in 2006, 59 percent of all pre-owned vehicle shoppers used the Internet during the buying process. Internet research and shopping is no longer a trend, it’s now […]

One of the great promises of e-marketing is that it’s trackable. You’ve been told for years that e-marketing would lift the fog of accountability from your marketing mix and show you what worked, when it worked and even why. Well all of that is true (mostly), but most folks aren’t taking the simple steps needed […]

Press Release
WEST CHESTER, PA - March 17, 2008 - Automotive technology provider HomeNet, Inc. announced today that its system plays a powerful role in Dealer Impact’s newly released Proactive marketing tools, as well as its Plug-In Technology.
“We rely on partners like HomeNet to power the back-end technologies that allow our front-end strategies and tactics to […]

Take a minute to check out your dealerships website. Go ahead, we’ll wait.
Okay… Now take a look at your newspaper, television and outdoor advertising.
Now ask yourself, does your web presence play nicely with your other materials? Does it look and feel the same? Are the same offers available in both places? If so, congratulations, you’ve […]

There’s no denying it. Across the board, every automobile manufacturer has built an outstanding website full of multimedia, fancy Hollywood-quality production and possibly music by the Rolling Stones. So when winning a customer’s business lies increasingly on your ability to get them to spend some time at your website, how do you compete with that […]

by : John Federman Digital Dealer Magazine
November 2007
Professionals in the automotive industry are known for their knack of engaging customers the minute they walk onto a showroom floor. However, most dealers fail to deliver that same personal touch when it comes to their online presence.
Some dealers have yet to embrace the Internet as a sales […]

It has recently come to our attention that one of our competitors, Cobalt, has partnered with General Motors to offer manufacturer-endorsed template websites. At first, it seems that using one of these basic, inflexible sites is mandatory… but this is not the case. The industry has seen Chrysler, VW, Lexus, Mercedes, and others try this […]