JULY 3, 2008
A Look Behind the Numbers
“More than one-half of the average marketer’s budget is now spent online,” according to a press release from lead generation company Clash-Media. The firm conducted its “Online Lead Generation (B2C) Report 2008″ in May with E-consultancy.
But the press release may be a misreading of the report. According to respondents, […]

By Michael Estrin
News of Adobe’s decision to work with Google and Yahoo to make Flash searchable spread like wildfire. But so far, agencies aren’t sure what this change really means.
When John Romano, a senior web developer for marketing firm Capstrat, sits down to build a website for a client, he worries about a lot of […]

By David A. Utter
Crawlers may miss things inside SWF
Just because Google says they pry out the text content from Flash files and make them searchable may mean less than webmasters think.
Flash represented a surefire way to keep content out of search engines. The algorithms that could chew through massive text files without a hiccup hit […]

By Chris Chariton
Traffic to your website is great, but engaged customers are what you really need. Here’s how to turn anonymous clickers into promising sales leads.
It’s time we re-framed the concept of “driving traffic” to websites.Just what is traffic anyway?Once upon a time, it wasn’t much more than a bunch of anonymous vehicles, people or […]

Confused about SEO? You’re not alone. We reached out to leading SEO gurus, including Google’s search evangelist and Danny Sullivan from Search Engine Land, to uncover the truth behind the most common myths.
Attending an ad:tech San Francisco panel on search engine optimization, one fact came apparent almost immediately: There is a ton of misinformation out […]

By Scott Roth and Katrina Willis
A triggered email is any message sent to an individual based on the occurrence of an event (or a non-event). Consider one of our favorite examples — the “Birthday Club” email. On your Big Day, you receive an email message from your favorite restaurant offering a 20 percent discount on […]

By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

One of the oft overlooked aspects of our digital world is that is has a near-flawless memory. Unlike the paper, ink and magnetic tape of the old analog world, the ones and zeros of digital information never deteriorate. That, of course, means that the digital information you push out into the world (i.e. your website, […]

by: Joe Webb
I often write of the importance for Internet sales managers to separate themselves from the common salespeople on the dealer floor. To focus on professionalism, profit, and process opposed to the bad habits and behavior of the old school veterans hanging around the showroom griping. If you want your Internet department to flourish, […]

With $4.00 gas putting a slow down on the automotive business, and the economy in general, auto manufacturers are clamoring to develop and build hybrids and other energy efficient vehicles.
Amid all this, you’re still trying to run a dealership. Chances are, you’ve had to make cutbacks across the board. And even if you’ve had to […]

by : Arnold Tijerina
In this digital marketing age with more and more consumers choosing to utilize the Internet to assist in making their automobile purchasing decisions, it is increasingly important to monitor the activity within your Internet departments.
Judging the effectiveness of your Internet traffic cannot be done solely by evaluating its production. Whether you are […]