A couple of questions today. First, are you still running an ad in the yellow pages? Of course you are, right? And you’re also running an ongoing search engine marketing (SEM) program, right? No? Really?
Here’s the thing. Google is well on its way to killing the yellow pages. In my house, we tossed our yellow […]

by : Glen Garvin
Digital Dealer Magazine, April 2008
Each month millions of potential car buyers go online to research and shop for used vehicles. In fact, studies show that in 2006, 59 percent of all pre-owned vehicle shoppers used the Internet during the buying process. Internet research and shopping is no longer a trend, it’s now […]

All of us, at one time or another, are charged with coming up with the next great idea for our company. It may be a marketing or advertising idea, a merchandising concept, promotion or even an accounting idea. They’re all potentially valuable and can change the path of your company.
But here’s the thing to remember […]

by : Jim Richter
From: Dealer Fixed Operations Magazine April 2008
A recession is kind of like the common cold; it’s a natural phenomenon, it happens every so often, it’s usually not life threatening, and if you’ve taken reasonable precautions it usually is just an inconvenience. Those who don’t take care of themselves can get pretty sick, […]