By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

It’s one of the most commonly debated issues in e-marketing: Should the emails you send out be text-only or should they be HTML? The argument for text-only goes like this… It feels less like advertising, it’s better at getting around spam filters, the most important emails people get are usually text-only. The argument for HTML is this… The message feels more “polished,” I can include graphics, animations and other high-impact items, and I’m able to carry my brand into the message.

So which should you use?

The answer, as you might expect, is both. Anytime you’re sending a person-to-person message, it should be text-only. This applies to sales and service staff following up with customers and other such one-to-one communications. But when that message is coming from the dealership (rather than an individual) HTML is the way to go. It will do a better job of carrying your brand and carries a more put-together, dynamic message.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC