As our society speeds along ever faster and communication is channeled through one technology or another - all this powered by the internet and instant access to the totality of man’s accumulated knowledge, of course - common courtesies seem to be falling by the way side. So much so, that even a simple “thank you” […]

By David Kain
Ward’s Dealer Business, Apr 1, 2008 12:00 PM
You likely shop or research online with the expectation that the websites you visit will have the information you seek.
When the sites you select don’t have the information, you probably click on another and keep clicking until you find something that meets your needs.
Consider yourself a […]

I’ve always thought that as bandwidth expanded and became less of a hindrance to online multimedia (I don’t know anyone that’s still on dial up!), we’d see a lot of crossover and repurposing between traditional media (television, radio, newspaper, direct mail) and new media (internet, email, mobile, etc.). But to a great degree, that crossover […]

Published: April 14, 2008 in iMedia Connection
Has your PPC campaign maxed out in terms of ROI? Not to fear — you can continue to boost returns by following these suggestions.
As I trawled through my daily fix of industry emails yesterday, I was amused to see two articles in the same newsletter that, on face value, […]

So you’ve been collecting emails for months or even years now. You’ve got hundreds or maybe even thousands of people who have raised their hands and agreed to listen to what you have to say.
So what are you doing with that list? If you’re just sending them a quarterly newsletter and a Christmas card, you’re […]

It’s one of the most commonly debated issues in e-marketing: Should the emails you send out be text-only or should they be HTML? The argument for text-only goes like this… It feels less like advertising, it’s better at getting around spam filters, the most important emails people get are usually text-only. The argument for HTML […]

From Auto Remarketing
April 08, 2008
SCOTTSDALE, Ariz. - Despite widespread retail declines across the American economy, a recent study projects an upswing in online shopping for 2008. This includes the auto industry, which analysts predict to be among the top three Internet sales categories.
The State of Retailing Online, a Shop.org study conducted by Forrester Research, anticipates that […]

One of the great promises of e-marketing is that it’s trackable. You’ve been told for years that e-marketing would lift the fog of accountability from your marketing mix and show you what worked, when it worked and even why. Well all of that is true (mostly), but most folks aren’t taking the simple steps needed […]

According to a recent J.D. Power and Associates forecast, new-vehicle sales in 2008 are expected to reach their lowest levels since 1994, dropping to 14.95 million cars and light trucks. This obviously isn’t good news for our industry, and your first instinct may be to cut back on spending (including marketing and advertising), ride out […]

from iMedia Connection
March 31, 2008
by Lisa Wehr
A Record Year for Paid Search Marketers
In uncertain financial times, marketers return to the basics — accountability, flexibility and cost efficiency. These, more than any other online marketing strategies, typify paid search marketing. They also explain the remarkable growth of paid search (pay-per-click, display and other contextual ads). According […]