By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

As web technology evolves, and more and more of your marketing is online, it’s increasingly important to see that your digital brand is a proper reflection of your offline marketing materials.

When someone sees your web address in a newspaper ad and then types it into their browser, do they see a familiar face? Do the website and newspaper ad look anything alike? Are the colors and graphic styles consistent? Is your logo even the same?

You’d be shocked to learn how many times we find dealerships where these simple things are not the case. And in this era of near-constant connectivity, such a thing should be inexcusable.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC