Written by: Bryan Eisenberg
Taken from grock.com newsletter
March 28, 2008
Everyone’s using the “r” word. Just a month or two ago, online marketers were whispering the word for fear of contagion. Now it’s spoken out in the open. We all seem to sense that we’re in a recession or that one’s stalking us and tapping on our […]

From Digital Dealer
Volume 3, Issue 13
March 27, 2008
Search engine marketing (SEM) spending exceeded projections in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will exhibit continued growth, according to preliminary findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO) released at […]

So I was working with a client recently and asked, as a part of a marketing strategy session, what percentage of customers in their database they had email addresses for. A sheepish look came over the owner’s face, and he hemmed and hawed a bit before telling me they didn’t have any customers email addresses […]

As web technology evolves, and more and more of your marketing is online, it’s increasingly important to see that your digital brand is a proper reflection of your offline marketing materials.
When someone sees your web address in a newspaper ad and then types it into their browser, do they see a familiar face? Do the […]

Press Release
WEST CHESTER, PA - March 17, 2008 - Automotive technology provider HomeNet, Inc. announced today that its system plays a powerful role in Dealer Impact’s newly released Proactive marketing tools, as well as its Plug-In Technology.
“We rely on partners like HomeNet to power the back-end technologies that allow our front-end strategies and tactics to […]

Improve the customer experience through more flexible technology. 
It sounds crazy to say, considering most of us can’t remember how we ever lived without it, but the Internet is just growing out of its infancy. And one of the downsides to still being a new technology is that there’s yet to be any standardization. Much like […]

Dealerships around the country, from rural farm communities to the big city big boys, handle their websites in a variety of ways. Some outsource it all, others try to “save money” by handling it in-house with a 19 year old computer whiz.
And that sounds great, but let’s looks at what you might be giving […]

As we all know, the Internet has drastically changed the way companies of all makes and models go to market. But what is often overlooked is how the Internet has undermined one of the key players in many marketing circles – the advertising agency. Agencies make money in a variety of ways, but their most […]

By Steve Latham
From iMedia Connection
March 3, 2008
Marketers are still spending just 7.5 percent of their budgets on a medium consuming 30 percent of their audiences’ time. Find out why and how to raise that ratio.
When was the last time you made a considered purchase (airline, hotel, rental car, jewelry, clothing, electronics, gifts, automobile, etc.) without […]