By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

Take a minute to check out your dealerships website. Go ahead, we’ll wait.

Okay… Now take a look at your newspaper, television and outdoor advertising.

Now ask yourself, does your web presence play nicely with your other materials? Does it look and feel the same? Are the same offers available in both places? If so, congratulations, you’ve effectively integrated your website into your marketing mix. If not, we’ve got some work to do.

As your website become a larger and larger part of the way your dealership operates, it is essential that it gets the same, if not more, attention as the rest of your marketing. After all, how many other marketing tools do you have that allow people to shop your inventory, make an offer, get financing, watch videos and more?

What’s that you say? Your site doesn’t do all of those things? Oh boy… we need to talk.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC