As wireless Internet access proliferates through our society (some cities are even experimenting with free city-wide access), it won’t be long before most U.S. consumers have high-speed internet access everywhere and always.
What will that mean to your dealership? What will it mean when someone who is cruising by your dealership on a Sunday afternoon can […]

From AutoRemarketing
February 25, 2008
By John Avery
LOUISVILLE, Ky. — We get asked a lot about how to sell more pre-owned vehicles on the Internet. The best way is to make sure that you are doing all you can do to market your vehicles the right way. 
There are a several ways that you can accomplish this, and here are […]

Throughout recorded history, new technologies have been developed that eliminate the worries, hassles and time-consuming chores of daily life. Dishwashers, electric irons, lawnmowers… right on through to the microwave and the Roomba®.  Arguably the best and most life-altering of these technologies were the ones that automated daily chores, freeing us up to spend our time […]

 From Digital Dealer Feb. 12, 2008
by : John Federman
According to the National Automobile Dealers Association, in just 10 years, Internet advertising for automobile companies has gone from a fraction of a percent to 11.5 percent of total advertising spend. That’s nearly $680 million a year spent on online advertising.
Why the increasing emphasis on online advertising?  […]

Take a minute to check out your dealerships website. Go ahead, we’ll wait.
Okay… Now take a look at your newspaper, television and outdoor advertising.
Now ask yourself, does your web presence play nicely with your other materials? Does it look and feel the same? Are the same offers available in both places? If so, congratulations, you’ve […]

From Digital Dealer, Thursday, January 31, 2008
Volume 3, issue 5
According to Experian Research Services, a market research company, a four year trend among automotive buyers suggests that the Web is the fastest growing source of vehicle information prior to buying a vehicle. This growth is contrary to other resources like word-of-mouth, television and automotive […]