As you make an aggressive move into 2008, we’d like to remind you of a key maxim of modern marketing, namely that marketing is an iterative process. In other words, it’s not something you do once and sit back and reap the rewards. Marketing is something you do all the time — constantly working and […]

As we countdown the last few days of 2007, it’s an appropriate time to take a look back at your year. How did your marketing perform? Here are a few questions I’d be asking before planning for 2008…
- In what percentage of sales did my website play a prominent role?
- Am I getting the same […]

From Marketing Vox, 12/11/07
There is significant correlation between brands’ appearing in the top organic search and sponsored placements, and consumer brand affinity, recall and purchase intent, according to results from a Google-sponsored eye-tracking study published in a whitepaper, reports MarketingCharts.

The study by eye-tracking firm Enquiro sought to determine how the placement of search listings and […]

From Dealer Marketing Magazine
December 18, 2007

Unlike other forms of advertising, Internet marketing is nearly 100 percent trackable. You not only know what you are getting from your efforts, but you can evaluate and adjust to improve your results. Unfortunately, there are trends that make this space an increasingly difficult place for a dealership to succeed.
1. […]

There’s no denying it. Across the board, every automobile manufacturer has built an outstanding website full of multimedia, fancy Hollywood-quality production and possibly music by the Rolling Stones. So when winning a customer’s business lies increasingly on your ability to get them to spend some time at your website, how do you compete with that […]

by : John Federman Digital Dealer Magazine
November 2007
Professionals in the automotive industry are known for their knack of engaging customers the minute they walk onto a showroom floor. However, most dealers fail to deliver that same personal touch when it comes to their online presence.
Some dealers have yet to embrace the Internet as a sales […]

Use digital media to set your dealership apart from the crowd.
Look out across your dealership and you’ll see rows and rows of shiny new cars… All with that new car smell, low low financing and a pile of customer cash. All were just washed and are priced to move. There’s just one problem. The Chevys, […]

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