If you were going to build a new physical location for your dealership, the “where” would be as, if not more, important than the “what.” After all if potential customers couldn’t find you, then buying a vehicle from you becomes all but impossible.
Not coincidentally, the same principle applies online. If your customers and prospects can’t […]

Appeared in Marketing Vox
11/26/07

A SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products, writes MarketingCharts.

The study analyzed online shopping behaviors to measure the impact SellPoint’s Active Product Tours (APT) on the purchase patterns of online shoppers. Among the findings:
There was a 35 […]

If any paradigm shift has dominated marketing thought over the past decade, it is this: If a tactic can’t be measured, it can’t be trusted. It is this sort of thinking that has driven marketers, dealerships and otherwise, to shift their spending away from hard-to-measure mass market tactics like radio and TV and towards more […]

From Digital Dealer
Nov 15, 2007
Volume 2, issue 46
eMarketer foresees U.S. online advertising will more than double as a percentage of total media, rising from only a six percent share of total media in 2006, to a little more than a 12 percent share in 2010. In approximately the same period, online spending will close to […]

It has recently come to our attention that one of our competitors, Cobalt, has partnered with General Motors to offer manufacturer-endorsed template websites. At first, it seems that using one of these basic, inflexible sites is mandatory… but this is not the case. The industry has seen Chrysler, VW, Lexus, Mercedes, and others try this […]

10. They have AOL or Hotmail email address.
9. They still have the Field of Dreams mentality (Build it and they will come)
8. The Internet Manager spends more time integrating that new flying airplane on the site than making sure leads get followed up.
7. They switch website providers every year trying to find a site that […]

From Digital Dealer
Thursday, November 1, 2007
Issue 44
VOLUME 2 ISSUE 44
Among late-model used-vehicle buyers who use the Internet during the shopping process, Internet use has surpassed all other shopping methods as the source for locating the vehicle a buyer ultimately purchases, according to the J.D. Power and Associates 2007 Used Autoshopper.com Study released late last week.
The […]