By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

Many dealerships are gearing up their efforts to build their email database, knowing this will be their primary means of communication with their customers now and in the future. As newspaper advertising continues to decline the prevalence of Internet Marketing will increase and the dealership with the largest email database is king. In fact those dealerships that make the greatest strides now will potentially set themselves so far ahead, other dealerships may not catch up.

That is a free and unlimited advertising conduit to send out sales announcements, rebates, incentives, videos, product information, and who knows what the future of multi-media will entail.

Hind sight is 20/20 they say, but I sure would not want to be looking back, saying “I wish I would have …”

Brian Cox
President
Dealer Impact Systems