By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

It’s been said before and it’ll probably be said again. But something this important bears repeating…

Digital Marketing’s cost per unit is essentially ZERO!

There are no printing costs. No postage costs. No media buys. No commissions to sales people or printing costs. Send a message to 1 or 100,000 — the cost is the same. All those little ones and zeros are free.

And on top of that, digital marketing is usually more effective. You can include video and audio in your emails or on websites or even people’s cell phones. Let’s see you try that with old-world direct mail.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble LLC