It’s been said before and it’ll probably be said again. But something this important bears repeating…
Digital Marketing’s cost per unit is essentially ZERO!
There are no printing costs. No postage costs. No media buys. No commissions to sales people or printing costs. Send a message to 1 or 100,000 — the cost is the same. All […]

by : Craig Criswell

Discussions with Internet directors, managers, trainers and consultants from around the country show there is a universal theme for a successful Internet deployment – you must have buy-in from the top (the top being the dealership owner or GM or whomever is in charge of decisions and money). I do not disagree, […]

Online advertising is quickly gaining importance in the automotive space as potential customers flock to the web. According to a 2006 study by comScore (Impacts and ROI of Internet Local, Classifieds, and Directory Advertising), 65 percent of all U.S. Internet users landed on an automotive website in January 2006. That’s an increase of 103 percent […]

When an auto dealership is considering a new website, one of their first considerations is typically the look and feel of the site. Dealerships pride themselves on the image they project to their customers, so it’s natural that they are drawn to great looking websites.
One trend in the auto web design industry is the “flash” […]

The Automotive industry has finally decided they need to join the internet revolution. Dealerships are hiring Internet Managers, Setting up BDCs, and looking for website providers for their dealership, but are they looking for the right things?
The big push has been Websites and CRM across the industry, but those who really sell true volume know […]

I was reading a collection of articles online this last weekend involving, in one way or another, “The Death of the :30 Spot.” They told of the increasing irrelevance of traditional advertising methods and how today’s consumer — including today’s car buyer — are becoming harder and harder to reach with television, radio, billboards and […]

An article on the decision makers & how they make their decisions (hint: it isn’t a commercial involving a rock song)
Women are the primary decision makers for over 80 percent of any major and minor household purchases, including cars where 60 percent of new car buyers are women, says Marti Barletta of Brandweek. Although, most […]

Good article that supports e-mail marketing, find out how to make it work:
Email generates the best ROI of all marketing channels. Find out how to get a piece of the pie and turn the cold, hard numbers into a success story.
Email marketing works. Studies from numerous sources support this. The Direct Marketing Association, for […]

Good article on Search Engine Optimization
Seems the world isn’t waiting for anyone to catch up.
In a recent ClickZ column, long-respected SEO (define) guru Mike Grehan suggested we search Ask.com for “Spider-Man 3.”
There we glimpse into the future of search engine results. Welcome to universal search.
Mike speculates: “With the three-column approach, I can’t imagine why I’d […]