Comments on: Do You Use Videos? http://www.dealerimpact.com/blog/2007/06/29/do-you-use-videos/ Dealer Focused. Results Driven. Fri, 29 Aug 2008 05:07:30 +0000 http://wordpress.org/?v=2.3.2 By: Optimal Visibility http://www.dealerimpact.com/blog/2007/06/29/do-you-use-videos/#comment-3 Optimal Visibility Mon, 02 Jul 2007 16:38:00 +0000 http://www.dealerimpact.com/blog/2007/06/29/do-you-use-videos/#comment-3 It's interesting to compare this article to the article "Ultimate Tipping Point for Dealers" (posted Friday, June 22).<br/><br/>I wonder how many of the dealerships using video ads online have really tailored their online video to their online audience, and how many are using the same ads that they run on TV.<br/><br/>I would bet that some form of differentiation would have a much greater impact on online customers, making those numbers even higher, as online consumers can obviously pick and choose what they want to watch. It’s interesting to compare this article to the article “Ultimate Tipping Point for Dealers” (posted Friday, June 22).

I wonder how many of the dealerships using video ads online have really tailored their online video to their online audience, and how many are using the same ads that they run on TV.

I would bet that some form of differentiation would have a much greater impact on online customers, making those numbers even higher, as online consumers can obviously pick and choose what they want to watch.

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