By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
How many sales versus marketing conflicts would vanish if marketing could easily vet and prioritize every lead it passed on to sales? And how much airfare could […]

Welcome to GO DIGITAL, a blog dedicated to the digital marketing side of the automotive retail business. Every year, more and more cars are being sold online. And the tools and technologies employed by dealerships to sell those cars is becoming more and more sophisticated. That’s the business we’re in here at Dealer Impact and we figured it was high time we started a blog.
Why? Well because we have more thoughts, ideas and opinions about the digital automotive marketing business than our monthly newsletter (link to newsletter sign up page at left) can hold. What can you expect from GO DIGITAL? Well we’ll be posting exclusive strategies, tips and insights from our staff of marketing and technology professionals as well as aggregating third-party content we feel would be valuable to you, our clients and readers.
So, bookmark us and check back often for the latest and greatest.
Happy reading.